Flowerbed rose

53-222-1
53-222-2

Zahara™

Castle®

POUlcas077 – L. Pernille Olesen, Mogens Nyegaard Olesen

Snow-white petals with a soft, delicate cream–buttery yellow shade at the centre. - floribunda bedding rose - medium-strength, clearly scented rose - fresh, peachy

– Compact Zahara™ floribunda for bedding displays.
– Elegant cup-shaped, double flowers in rich clusters.
– Refined white blooms with warm creamy centres.
– Medium, clearly perceptible fresh, peachy fragrance.
– Upright, bushy habit with glossy dark green foliage.
Special feature: Colour holds very well, opening cream–lemon and maturing to porcelain white for a lasting, luminous effect in planting schemes.
Pollinator-friendly approach – Characterful choice
Zahara™
eleanorROSE® ORIGINAL 2-litre own-root potted rose
21,20 £
Unfortunately, we are currently unable to ship to the United Kingdom; we only deliver to countries within the European Union. For more information, please contact us!
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ZAHARA™ – white bedding floribunda rose - Olesen & Olesen

Step out to your front garden after rain and you are greeted by a low, upright drift of porcelain blooms, their fresh, peachy fragrance hanging lightly in the damp air and their compact habit naturally suited to breezier, wetter British sites where wind and rain are regular visitors but strong stems keep the display steady. ZAHARA™ settles in quietly: in an own‑root 2‑litre pot it focuses first on strong underground structure, then builds bushy top growth, and by its third season it offers a stable, long‑lived presence of snow‑white clusters against dark green foliage that needs only simple pruning and basic care. Ideal for small London front gardens, neat hedging runs or generous containers of at least 40–50 litres, this compact floribunda brings a sense of calm balance, combining sustainable longevity with glossy foliage, medium fragrance and reliable repeat flowering from early summer well into autumn.


Usage options

Target areaReasoning
London terraced-house front garden The compact, upright habit and 80–110 cm height keep ZAHARA™ beautifully in scale with small front gardens, offering an elegant white accent that does not overwhelm the space yet flowers repeatedly through the season for a reliably tidy frontage for the busy urban homeowner.
Low bedding and edging rose Regular clusters of medium-sized, double blooms create a low, continuous line of colour along paths or driveways, and the recommended 40–50 cm spacing makes it straightforward to plan even, easy-care edging that remains attractive for many years for the design-conscious beginner.
Small flowering hedge Planted at about 40 cm apart, the bushy, well-foliated growth knits into a semi-formal hedge, while own-root durability means gaps are less likely over time and any winter damage can regenerate from the base for the family-garden planner.
Rainwater-conscious urban planting Suited to front gardens where rainfall and run-off are frequent, this rose combines sturdy, upright growth with flexible spacing around perennials and grasses, supporting permeable, low-gravel schemes that still feel lush and welcoming for the sustainability-focused gardener.
Large containers and doorstep pots In a 40–50 litre or larger container with good drainage, ZAHARA™ forms a compact, upright shrub that repeats well and offers season-long white bloom against dark green foliage, with simple annual pruning to refresh its shape for the balcony-and-patio owner.
Mixed perennial border in heavy clay Where soils are heavier, raised or amended beds allow this floribunda to shine, its dark glossy foliage and white blooms weaving easily with lavender, nepeta or sage while sturdy stems cope well with typical UK wind and rain for the informal cottage-garden lover.
Family-friendly, low-prickle planting Sparser prickles make everyday tasks such as deadheading or light pruning less daunting, and children brushing past borders are less likely to catch on stems, while the plant keeps a neat, upright form for the young-family household.
Long-season focal point near seating The clear, fresh scent and repeat-flowering habit make ZAHARA™ a gentle focal point beside a bench or terrace, offering porcelain-white blooms that evolve from creamy buds and remain decorative over many months for the evening-relaxation gardener.

Styling ideas

  • Terrace Calm – Pair ZAHARA™ with lavender and soft grey paving to frame a London terrace entrance, using its compact habit and long-season white bloom as a soothing, low-maintenance welcome – ideal for time-poor city dwellers.
  • Porcelain Ribbon – Plant a narrow, repeating line along a path with coreopsis and low grasses, letting the upright roses form a white ribbon that guides the eye – perfect for families wanting simple structure without complex care.
  • Rain-Garden Front – Combine this floribunda with sedges and permeable gravel bays, allowing storm water to soak away while stems stay steady and flowering reliable – suited to sustainability-minded urban homeowners.
  • Cream Patio Pot – Use a single plant in a 50-litre ceramic pot with trailing nepeta to create a fragrant, easy-prune focal point by the front door – a good choice for beginners and balcony gardeners.
  • Soft Hedge – Create a low, semi-formal hedge interplanted with lavender for scent, where sparser prickles and own-root resilience keep maintenance straightforward – attractive for households seeking child-friendly front boundaries.

Technical cultivar profile
ParameterData
Name and registration Floribunda bedding rose, Castle® Collection; registered as POUlcas077, marketed as Zahara™ Castle® POUlcas077, compact shrub for garden and landscape bedding use.
Origin and breeding Bred in Denmark in 2021 by L. Pernille Olesen and Mogens Nyegaard Olesen, Poulsen Roser A/S; introduced around 2024, developed for compact floribunda performance in modern gardens.
Growth and structural characteristics Upright, bushy shrub to around 80–110 cm high and 60–80 cm wide, with dense, dark green, glossy foliage and relatively sparse prickles, giving a neat, accessible plant structure.
Flower morphology Medium-sized, double, cup-shaped blooms with 26–39 petals, borne in clusters of three to five per stem; repeat flowering with a notably abundant second flush in suitable conditions.
Colour data and phenology Creamy buds with pale lemon–butter tones open to soft cream, then fade to porcelain white; ARS ob, RHS 36B outer and 45C inner; overall effect uniform white with a gentle warm centre.
Fragrance and aroma Medium-strength, clearly detectable fragrance described as fresh and peachy, noticeable at close quarters and around seating areas without being overpowering, suitable for compact urban spaces.
Hip characteristics Produces only small quantities of very small hips, up to around 0–10 mm, so ornamental fruit effect is minimal and most energy remains focused on flowering and vegetative growth.
Resistance and winter hardiness Winter hardy to approximately –21 to –18 °C (RHS H7, Swedish Zone 3, USDA 6b) with moderate resistance to powdery mildew, black spot and rust under typical garden conditions.
Horticultural recommendations Plant at 40–50 cm for hedging or bedding, 80 cm as a specimen; prefers well-drained soil with good organic matter; medium maintenance with occasional plant protection and annual light pruning.

ZAHARA™ offers compact upright growth, repeat porcelain-white flowering and a fresh peachy scent on a resilient own-root framework, making it a thoughtful, long-lived choice for small gardens and terraces where you value dependable ease over complexity.

Detailed product attributes

Product Identification Data

Product Name: ZAHARA™ – white bedding floribunda rose - Olesen & Olesen
Product Type: eleanorROSE® ORIGINAL - 2-litre own-root potted rose
Cultivar Authenticity: Verified:28.09.2025
Cultivar Quality Rating: premium bronze
Item Number: [989] 53-222 (14.02.2026) eleanorrose.co.uk

Name and Registration

Meaning of Cultivar Name: The name is a female given name.
Original Trade Name: Zahara™
Current Trade Name: Zahara™ Castle® POUlcas077
Rose Group: Floribunda (Compact Floribunda)
Commercial Type: floribunda bedding rose
Commercial Group: Bed rose
Exhibition Category: shrub rose (garden; landscape use)
Collection: Castle®

Origin and Breeding

Initial Distributor: Poulsen Roser A/S (Denmark)
Introduction Year: 2024 (estimated)
Breeder: L. Pernille Olesen, Mogens Nyegaard Olesen
Breeding Company / Institution: Poulsen Roser A/S (Fredensborg, Denmark)
Breeding Year: Denmark, 2021
Parentage: unknown

Growth and Structural Characteristics

Height: 2.6-3.6ft (80-110 cm)
Spread: 2-2.6ft (60-80 cm)
Growth Habit: upright, bushy
Foliage: The variety has dense foliage. The leaves have a glossy surface and a dark green shade (RHS 147A).
Prickliness: sparsely thorned
Self-Cleaning Description: No data available on self-cleaning.
Self-Cleaning Intensity: No data on self-cleaning strength.

Flower Morphology

Petal Count: 26-39
Flower Fullness: double-flowered
Flower Shape: cup-shaped
Flower Size: M (1,5-2,75 in)
Inflorescence Type: clustered, 3-5 flowers/stem
Colour Code: ARS code: ob RHS code: 36B (outer), 45C (inner)
Repeat Flowering: Repeats flowering well; the second flush is also abundant.

Colour Data and Phenology

Colour: white
Flower Colour Description: Snow-white petals with a soft, delicate cream–buttery yellow shade at the centre.
Closed Bud: Cream-white–ivory, with a slight buttery-yellow flush at the base and a subtly glossy surface.
Newly Opened Flower: Pure creamy-white outer petals, the centre infused with a pale lemon–butter hue.
Full Bloom: Uniform white effect with a restrained warm cream tone, and the margin of the outer petal whorl is cooler, almost snow-white.
Before Fading: The creamy hue fades, turning to porcelain white.
Colour Fading Description: During opening, the delicate cream–buttery yellow tone gradually fades and the flower turns porcelain white in its final stage.

Fragrance and Aroma

Fragrance Strength: medium-strength, clearly scented rose
Fragrance Character: fresh, peachy
Pollinator Attraction: Full (26–39 petals) flowers have limited attraction for pollinators because the double flower form and reduced accessibility of the stamens restrict pollinator access.
Pollinator-Friendly Rating: Double-flowered cultivar (26–39 petals), limited pollinator-friendly, primarily ornamental

Hip Characteristics

Hip Comment: Rose hips produced in small quantities, 0–0 mm in diameter.

Resistance and Hardiness

Hardiness (°C): -21–-18 °C
Heat and Drought Tolerance Description: No data on heat–dry tolerance.
Disease Resistance: moderate
  • powdery mildew – moderate
  • black spot – moderate
  • rust – moderate

Horticultural Recommendations

Recommended Planting Distance: for mass planting 50 cm, for hedging 40 cm, as a solitary specimen 80 cm
Planting Density: square planting 4 plants/m², hexagonal arrangement 5 plants/m²
Maintenance Requirement: Maintenance requirement medium; occasionally requires plant protection.
Primary Uses: no data

Comments

Strengths: Pollinator-friendly approach – Characterful choice
Companion Plants: Carex flacca 'Blue Zinger' - glaucous sedge Lavandula angustifolia - lavender Coreopsis verticillata - threadleaf coreopsis
Comment: -
ZAHARA™ – white bedding floribunda rose - Olesen & Olesen
Snow-white petals with a soft, delicate cream–buttery yellow shade at the centre. - floribunda bedding rose - medium-strength, clearly scented rose - fresh, peachy
Online rose order - white - Zahara™ - floribunda bedding rose - (2.6-3.6ft (80-110 cm))
Inflorescence: clustered, 3-5 flowers/stem Height: 2.6-3.6ft (80-110 cm) Flower shape: cup-shaped Winter hardiness: 6b white - Poulsen Roser A/S (Denmark) floribunda bedding rose - Flower size: M (1,5-2,75 in) Flower size: M (1,5-2,75 in) - Height: 2.6-3.6ft (80-110 cm) Height: 2.6-3.6ft (80-110 cm) - Flower fullness: double-flowered Zahara™ - Roses in the garden | eleanorROSE® Original - premium bronze L. Pernille Olesen, Mogens Nyegaard Olesen

We showcase the external appearance of the roses available for online purchase from our webshop.


Which product type is right for you?


Information

In what condition do we send the rose from our online webshop?

Let us ask ourselves the question: What would I like to use the rose for?
Flower? - Location? - Screening? - Fragrance? - Height? - Breeder? - Rose hip?

Information on buying roses
Methods of payment - Delivery costs - Delivery - Complaints handling

Care guide

Our product is a rose grown with pharmaROSA®’s unique cultivation technology!

2-litre, own-root, potted rose.
With a shoot system appropriate to the season.
With a root system that thoroughly permeates the growing medium.
Quality compliant with the requirements of the E.N.A. (European Nurserystock Association).
Supplied in unique packaging that prevents damage.
Can be planted during frost-free periods.
True-to-variety rose bush with a unique identifier.

The pharmaROSA® own-root potted rose is a well-rooted plant that supports reliable establishment when planted and cared for properly, so it can be planted whenever the soil is not frozen.


Crop overview: several varieties and growth stages in a short crop section.
Shoot system: intensive growth of fresh basal shoots on a young plant.
Root system: demonstration of a vigorous root system permeating the growing medium, by removing the pot.
Balance: mature plant with root system and shoots in harmony with each other.

Information about the videos
The video series is not a “seasonal showcase”; it illustrates the essence of pharmaROSA® own-root cultivation in a tangible way: how the plant is built up, what the root system is like and how the shoot system regenerates. The recordings were therefore made at different times and with plants at various stages of development, so mixed foliage levels and differing stages of growth may appear in the videos. They are not a ‘sample’ of the batch dispatched, but a visual explanation of how the technology works. The current condition of the rose available to order — typical for the given period and similar to what you can expect to receive in the parcel — is shown in the upper part of the product page.

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Product types

Pages for private customers
Garden roses for the family garden, with minimal care  → ORIGINAL®
Premium garden roses – instant impact, a truly showpiece garden  → EXTRA®
Pages for professionals and private customers
Roses for public spaces – large areas, sustainable maintenance  → NATURAL®
Roses for projects – hedge and row planting, fast implementation  → RAPID®
For professional partners only
Production – propagation material for garden roses, wholesale  → NEONATAL®

Company details

PharmaRosa Ltd.
Company registration number: 01-09-717479
VAT number: 13075314-2-43
Plant health registration no.: HU130721
Bank account (IBAN):
HU85117631891388688400000000
BIC (SWIFT): OTPVHUHB
Bank name: OTP Bank Nyrt.