Hybrid Tea rose

53-013-1
53-013-2

Velvet Fragrance®

Hybrid tea rose

FRYperdee – Gareth Fryer

Velvety, deep crimson shade. - hybrid tea rose - very strongly scented, long-lasting fragrance rose - sweet, spicy

– Very strongly scented, sweet spicy blooms.
– Classic high‑centred hybrid tea flower form.
– Rich, velvety crimson‑red colour holds well.
– Upright, bushy growth with dense foliage.
– Proven garden performance with RHS AGM.
Special feature: Multi award‑winning rose for fragrance trials across Europe.
A choice true to the garden – Built on experience
Velvet Fragrance®
eleanorROSE® ORIGINAL 2-litre own-root potted rose
23,10 £
Unfortunately, we are currently unable to ship to the United Kingdom; we only deliver to countries within the European Union. For more information, please contact us!
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VELVET FRAGRANCE® – crimson-red hybrid tea rose – Fryer

On a small London front garden path after rain, Velvet Fragrance rises as an upright, bushy hybrid tea, its large crimson blooms bringing a calm sense of balance to even the busiest week. The intensely perfumed, award‑winning Damask scent lingers along the pavement, while the velvety petals offer the classic, high‑centred form you expect from an exhibition rose without demanding expert skills. Grown on its own roots for a longer‑lived, regenerating plant, it settles steadily: first building roots, then strong shoots, then full ornamental impact. Ideal for rainwater‑fed beds and borders in typical British conditions, it copes reassuringly well with cool, damp spells and brisk coastal breezes. In an average family garden, a single well‑placed plant in peat‑free soil becomes a richly textured, sustainable focal point that rewards simple, regular care. For deeper seasonal interest, underplant with lavender or cranesbill to create a low‑maintenance, romantic front garden that looks thoughtfully curated rather than over‑worked.


Usage options

Target areaReasoning
Front‑garden focal point by the path The tall, upright habit and large, high‑centred blooms make this rose ideal as a single specimen near your entrance, where every passing brush catches its rich perfume and deep crimson colour, perfect for a busy homeowner seeking effortless impact for guests.
Cut‑flower rose for the kitchen table Long, straight stems with classic exhibition‑type buds give you florist‑style crimson roses at arm’s length, while the very strong, lingering Damask fragrance fills rooms so you can enjoy garden beauty indoors with minimal effort as a homeowner.
Feature plant in a narrow border The bushy yet upright growth fits well into slim front‑garden beds, offering vertical interest without swallowing space, ideal where every square metre must work hard for structure and colour for the urban garden beginner.
Perfumed evening seating corner Very strongly scented flowers release a sweet, spicy fragrance that intensifies at dusk, so planting near a bench or small patio creates an intimate, sensory retreat with little extra maintenance for the relaxed city gardener.
Rainwater‑friendly family border This rose tolerates cool, damp UK spells and breezier exposure, so it combines well with permeable surfaces and rain‑fed beds where you want reliable flowering without complex irrigation, reassuring for sustainability‑minded owners.
Own‑root long‑term garden investment Being grown on its own roots supports a longer lifespan, stable shape and easier regeneration after pruning or weather damage, so the plant matures into a trustworthy fixture rather than a short‑term filler, ideal for long‑view planners.
Mixed border with lavender and sage The velvety crimson flowers stand out beautifully against drought‑tolerant companions like lavender, nepeta or sage, all thriving in sunny, free‑draining spots, together creating a low‑input, pollinator‑friendly combination for eco‑aware gardeners.
Large container on terrace or balcony In a 40–50 litre peat‑free container with steady watering, the upright structure and dense foliage create a contained column of colour and scent, bringing a sense of greenery and calm to compact outdoor spaces for busy urban residents.

Styling ideas

  • DoorwayDrama – Place one plant each side of a front path with low box or honeysuckle edging to frame the entrance in velvety crimson – for homeowners wanting classic kerb appeal.
  • EveningNook – Combine with soft grasses and pale seating cushions so the rich red blooms and perfume become the focus at dusk – for city dwellers creating a small relaxation corner.
  • RoseAndLavender – Underplant with English lavender or nepeta to contrast cool blues with deep red flowers and share pollinator interest – for sustainability‑minded urban gardeners.
  • CuttingRow – Plant a short row along a sunny fence at recommended spacing to provide a steady supply of long‑stemmed, fragrant blooms – for hobby florists and keen arrangers.
  • BalconyStatement – Grow in a single 50‑litre container with trailing cranesbill at the rim, letting foliage spill while the rose stands tall – for balcony or terrace owners with limited space.

Technical cultivar profile
ParameterData
Name and registration Hybrid tea rose; registered as FRYperdee, marketed as Velvet Fragrance® Hybrid tea rose FRYperdee, exhibition hybrid tea suitable for cutting and specimen use in domestic gardens.
Origin and breeding Bred by Gareth Fryer at Fryer’s Roses, Cheshire, UK, before 1984, from parents ‘Deep Secret’ × ‘Fragrant Cloud’; introduced and first distributed in the United Kingdom in 1984.
Awards and recognition RNRS Trial Ground Certificate and Edland Medal for fragrance (1987); Genoa International Rose Competition Bronze medal and fragrance award (1989); Baden‑Baden Duftpreis (1990); RHS Award of Garden Merit.
Growth and structural characteristics Upright, bushy habit reaching about 130–170 cm high and 75–105 cm wide, with dense, slightly glossy copper‑green foliage and moderate prickles; weak self‑cleaning so benefits from regular deadheading.
Flower morphology Large, high‑centred, pointed hybrid tea blooms with 26–39 double petals, mainly borne singly on stems; repeats well, giving a strong second flush suitable for cutting and summer‑long display.
Colour data and phenology Velvety deep crimson‑red flowers (ARS DR; RHS 187A outer, 60B inner); buds dark crimson, newly opened blooms deep purple‑toned, holding colour well, lightening slightly in strong sun yet remaining richly toned.
Fragrance and aroma Very strongly scented hybrid tea with a long‑lasting, sweet and spicy Damask‑style perfume, designed for both garden enjoyment and cutting, with fragrance noted and rewarded in multiple international trials.
Hip characteristics Rose hips form only occasionally due to the double flower form; when present they are small, ovoid, red hips around 12–16 mm in diameter, with modest ornamental value and limited wildlife food contribution.
Resistance and winter hardiness Hardy to about −21 to −18 °C (RHS H7, Swedish Zone 3, USDA 6b); disease resistance moderate overall with good resistance to powdery mildew and rust, and moderate tolerance of black spot in typical seasons.
Horticultural recommendations Best in sunny sites with well‑drained but moisture‑retentive soil; water regularly in dry spells, feed for repeat bloom, plant 55–100 cm apart as hedge or specimen and deadhead to encourage continuous flowering.

VELVET FRAGRANCE® offers velvety crimson blooms, award‑winning perfume and dependable, upright growth on a resilient own‑root plant; consider it if you value long‑term structure with meaningful scent.

Detailed product attributes

Product Identification Data

Product Name: VELVET FRAGRANCE® – crimson-red hybrid tea rose - Fryer
Product Type: eleanorROSE® ORIGINAL - 2-litre own-root potted rose
Cultivar Authenticity: Verified:23.02.2025
Cultivar Quality Rating: premium silver
Item Number: [1180] 53-013 (14.02.2026) eleanorrose.co.uk

Name and Registration

Meaning of Cultivar Name: The name "Velvet Fragrance" means "velvety fragrance", referring to the dark velvety petal surface and the intense Damask fragrance.
Cultivar Synonym: Velours Parfum®
Original Trade Name: Velvet Fragrance®
Current Trade Name: Velvet Fragrance® Hybrid tea rose FRYperdee
Rose Group: Hybrid Tea
Commercial Type: hybrid tea rose
Commercial Group: Hybrid tea rose
Exhibition Category: cut flower; exhibition hybrid tea
Collection: Hybrid tea rose

Origin and Breeding

Initial Distributor: Fryer’s Roses (United Kingdom)
Breeder: Gareth Fryer
Breeding Company / Institution: Fryer’s Roses Nursery (Cheshire, UK)
Breeding Year: United Kingdom, before 1984
Parentage: 'Deep Secret' (1977) × 'Fragrant Cloud' (1963)

Awards and Honours

Horticultural Ratings and Recommendations: RHS Award of Garden Merit (assessed after AG trials)
Competition and Show Awards: RNRS Trial Ground – Certificate (1987); RNRS Edland Medal – fragrance award (1987); Genoa International Rose Competition – Bronze medal, fragrance award (1989); Baden‑Baden Duftpreis – fragrance award (1990); RHS Award of Garden Merit (assessed after AG t

Growth and Structural Characteristics

Height: 4.3-5.6ft (130-170 cm)
Spread: 2.5-3.4ft (75-105 cm)
Growth Habit: upright (bushy)
Foliage: The variety has dense foliage, with leaves that have a slightly glossy surface and a copper‑green hue.
Prickliness: moderately thorny
Self-Cleaning Description: Spent flowers often remain on the plant and require deadheading.
Self-Cleaning Intensity: Self-cleaning: weak

Flower Morphology

Petal Count: 26-39
Flower Fullness: double flowered
Flower Shape: high-centred, pointed-budded (cut-rose type)
Flower Size: L (2,75-3,95 in)
Inflorescence Type: solitary
Colour Code: ARS code: DR RHS code: 187A (outer), 60B (inner)
Repeat Flowering: It repeats well, producing an abundant second flowering.

Colour Data and Phenology

Colour: crimson-red
Flower Colour Description: Velvety, deep crimson shade.
Closed Bud: Dark, velvety crimson-red surface.
Newly Opened Flower: Full, silky-lustrous deep purple petals.
Full Bloom: Intense, velvety dark red with almost black shading at the petal edges.
Before Fading: Dark ruby red with a slightly muted centre.
Colour Fading Description: In strong sunlight it lightens slightly, while in cool conditions it remains deep red.

Fragrance and Aroma

Fragrance Strength: very strongly scented, long-lasting fragrance rose
Fragrance Character: sweet, spicy
Pollinator Attraction: Semi-double (13–25 petals) flowers, where the semi-double form and only partially accessible stamens limit nectar and pollen access, moderately attract pollinators.
Pollinator-Friendly Rating: Double-flowered variety, moderately attractive to pollinators, therefore partially pollinator-friendly and primarily ornamental

Hip Characteristics

Hip Shape: egg-shaped
Hip Colour: red
Hip Comment: Rose hip formation is expected to be scarce due to the semi‑double flowers; occasionally an ovoid, red rose hip 12–16 mm in diameter may develop.

Resistance and Hardiness

Hardiness (°C): -21–-18 °C
Heat and Drought Tolerance Description: Tolerates heat well and requires regular watering during dry periods.
Disease Resistance: moderate
  • powdery mildew – resistant
  • black spot – moderate
  • rust – resistant

Horticultural Recommendations

Recommended Planting Distance: 65 cm for mass planting, 55 cm for hedging, 100 cm as a solitary specimen
Planting Density: in square planting 2,5 plants/m², in hexagonal arrangement 2,9 plants/m²
Partial Shade Tolerance: Preferably in a sunny location
Maintenance Requirement: Maintenance requirement medium; occasionally requires plant protection treatments.
Primary Uses: border, cut flower, specimen

Comments

Strengths: A choice true to the garden – Built on experience
Companion Plants: Geranium macrorrhizum - scented cranesbill Lavandula angustifolia - lavender Lonicera nitida ‘Maigrün’ - groundcover honeysuckle
Comment: -
VELVET FRAGRANCE® – crimson-red hybrid tea rose - Fryer
Velvety, deep crimson shade. - hybrid tea rose - very strongly scented, long-lasting fragrance rose - sweet, spicy
Online rose order - crimson-red - Velvet Fragrance® - hybrid tea rose - (4.3-5.6ft (130-170 cm))
Inflorescence: solitary Height: 4.3-5.6ft (130-170 cm) Flower shape: high-centred, pointed-budded (cut-rose type) Winter hardiness: 6b crimson-red - Fryer’s Roses (United Kingdom) hybrid tea rose - Flower size: L (2,75-3,95 in) Flower size: L (2,75-3,95 in) - Height: 4.3-5.6ft (130-170 cm) Height: 4.3-5.6ft (130-170 cm) - Flower fullness: double flowered Velvet Fragrance® - Roses in the garden | eleanorROSE® Original - premium silver Gareth Fryer

We showcase the external appearance of the roses available for online purchase from our webshop.


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Information

In what condition do we send the rose from our online webshop?

Let us ask ourselves the question: What would I like to use the rose for?
Flower? - Location? - Screening? - Fragrance? - Height? - Breeder? - Rose hip?

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Care guide

Our product is a rose grown with pharmaROSA®’s unique cultivation technology!

2-litre, own-root, potted rose.
With a shoot system appropriate to the season.
With a root system that thoroughly permeates the growing medium.
Quality compliant with the requirements of the E.N.A. (European Nurserystock Association).
Supplied in unique packaging that prevents damage.
Can be planted during frost-free periods.
True-to-variety rose bush with a unique identifier.

The pharmaROSA® own-root potted rose is a well-rooted plant that supports reliable establishment when planted and cared for properly, so it can be planted whenever the soil is not frozen.


Crop overview: several varieties and growth stages in a short crop section.
Shoot system: intensive growth of fresh basal shoots on a young plant.
Root system: demonstration of a vigorous root system permeating the growing medium, by removing the pot.
Balance: mature plant with root system and shoots in harmony with each other.

Information about the videos
The video series is not a “seasonal showcase”; it illustrates the essence of pharmaROSA® own-root cultivation in a tangible way: how the plant is built up, what the root system is like and how the shoot system regenerates. The recordings were therefore made at different times and with plants at various stages of development, so mixed foliage levels and differing stages of growth may appear in the videos. They are not a ‘sample’ of the batch dispatched, but a visual explanation of how the technology works. The current condition of the rose available to order — typical for the given period and similar to what you can expect to receive in the parcel — is shown in the upper part of the product page.

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Product types

Pages for private customers
Garden roses for the family garden, with minimal care  → ORIGINAL®
Premium garden roses – instant impact, a truly showpiece garden  → EXTRA®
Pages for professionals and private customers
Roses for public spaces – large areas, sustainable maintenance  → NATURAL®
Roses for projects – hedge and row planting, fast implementation  → RAPID®
For professional partners only
Production – propagation material for garden roses, wholesale  → NEONATAL®

Company details

PharmaRosa Ltd.
Company registration number: 01-09-717479
VAT number: 13075314-2-43
Plant health registration no.: HU130721
Bank account (IBAN):
HU85117631891388688400000000
BIC (SWIFT): OTPVHUHB
Bank name: OTP Bank Nyrt.