Flowerbed rose

90-239-1
90-239-2

Sweet Valeda

Bedding rose

RUIrbm009b – Boot; de Ruiter

Vivid pink bloom with slightly paler petal bases and a contrasting ring of yellow stamens. - landscape shrub rose - very weak, barely noticeable scented rose - rosy character

– Vivid pink blooms with bright yellow stamens.
– Bushy, dense habit for full, tidy beds.
– Extremely hardy shrub, down to –37 °C.
– Excellent disease resistance for key rose issues.
– Tolerates heat, moderate drought and wind well.
Special feature: Attractive, vitamin C‑rich hips for autumn interest and use.
Supported by real photographs – Safe for the long term
Sweet Valeda
eleanorROSE® ORIGINAL 2-litre own-root potted rose
20,80 £
Unfortunately, we are currently unable to ship to the United Kingdom; we only deliver to countries within the European Union. For more information, please contact us!
4.5 (6600)
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SWEET VALEDA – pink landscape shrub rose

Step out after rain and SWEET VALEDA greets you with a low, bushy haze of vivid pink, holding its colour even in exposed, breezy sites where drainage and wind-resilience really matter for easy, long-term planting. Its single blooms open wide, pollen-rich and wildlife-friendly, then drop cleanly to keep the plant looking fresh with very little maintenance. As an own-root shrub it builds strength year after year, offering dependable health, cold-tolerant hardiness, and a naturally sustainable presence in compact urban front gardens. In time, clusters of hips develop for autumn interest, while the modest fragrance keeps the focus on colour, texture and a calm sense of balance in small outdoor spaces.


Usage options

Target areaReasoning
Small urban front garden bed Compact, bushy growth to around 75–105 cm makes SWEET VALEDA ideal for narrow London-style front gardens, giving clear structure without swamping the space and needing only light seasonal care for busy urban garden owners
Rainwater‑friendly planting strip Its shrub Rugosa heritage copes well with occasional wet spells and brief drought, making it a reliable choice where downpipes discharge into gravel or planting strips in front of terraced houses for sustainability‑minded homeowners
Pollinator‑friendly family border The single, open blooms with a bright yellow stamen ring are easy for bees and hoverflies to work, extending interest for children and supporting urban biodiversity through a long flowering season for nature‑curious families
Low‑maintenance flowering hedge Planted at around 40 cm centres, it forms a soft, thorny, flowering line that defines boundaries without formal clipping, suiting those who prefer informal structure and limited pruning for time‑pressed householders
Long‑lived specimen in a large container In a pot of at least 40–50 litres, its own‑root habit allows it to mature steadily, with strong regrowth if damaged and no graft union to protect, so it remains a stable feature on patios and balconies for container gardeners
Coastal or exposed garden corner Good tolerance of wind and salt‑spray, combined with tough, matt foliage and strong frost hardiness, means it holds its shape and colour where more delicate roses fail, including open, breezy family plots for seaside garden owners
Clay or chalky soil flower bed Once established, the robust shrub copes well with typical British clay or chalk, provided reasonable drainage is in place, offering a forgiving choice where soil is less than perfect for beginner rose gardeners
Autumn interest and wildlife corner From September to October, clusters of orange‑red hips add colour, vitamin‑rich harvest potential and extra wildlife value, naturally following a season of open, bee‑friendly flowers for eco‑conscious city dwellers

Styling ideas

  • Pretty‑Pink Welcome – Border SWEET VALEDA with lavender and soft grasses by a terraced‑house front door for a gentle, “girly” welcome – ideal for first‑time homeowners
  • Rain‑Garden Ribbon – Thread a line of SWEET VALEDA through a gravel swale with Nepeta and Salvia to green a rainwater run‑off strip – perfect for sustainability‑focused city gardeners
  • Pollinator Alley – Combine with Geranium macrorrhizum and airy alliums along a front path to create a bee‑magnet walkway – suited to families keen on urban wildlife
  • Coastal Calm – Pair its vivid pink with Cornus sanguinea ‘Midwinter Fire’ and silver Artemisia in breezier plots – good for gardeners in exposed or seaside locations
  • Autumn Glow Pot – Plant in a 50‑litre terracotta container with trailing thyme and violas so hips and winter stems stay close to the window – attractive for balcony or courtyard dwellers

Technical cultivar profile
CharacteristicData
Name and registration SWEET VALEDA – pink landscape shrub rose; registered as RUIrbm009b, Hybrid Rugosa shrub / bed rose type, exhibition category shrub rose, bred for robust, decorative use in beds and urban plantings.
Origin and breeding Bred by Boot; De Ruiter Innovations B.V. (Netherlands), introduced around 2024; parentage unknown but selected as a sturdy, healthy landscape shrub for long‑term, low‑input garden and public‑space planting.
Awards and recognition The Hague Rose Trials Second Class Certificate (2024), recognising reliable performance, garden value and overall plant health in independent European trials, supporting its use in practical landscape and home settings.
Growth and structural characteristics Bushy, dense shrub to about 75–105 cm high and 60–85 cm wide, moderately thorny shoots and matt mid‑green foliage; clusters of blooms on well‑branched stems provide broad, even coverage in beds and borders.
Flower morphology Single, flat blooms with 5–12 petals, medium‑sized (around 4–7 cm), borne in clusters; strong repeat flowering with a generous second flush, then good self‑cleaning so only light deadheading is normally required.
Colour data and phenology Vivid pink flowers with slightly paler petal bases and a bright yellow stamen ring; colour softens to pastel pink with gentle mauve tones as blooms age, maintaining ornamental value from bud through fading stages.
Fragrance and aroma Very light, barely perceptible rosy scent; fragrance is not the main feature, making it suitable where strong perfume is unnecessary or might conflict with nearby seating or windows, while the visual impact remains high.
Hip characteristics Regularly sets spherical orange‑red hips about 22–28 mm across, ripening September to October; hips are visually attractive, rich in vitamin C and suitable for decorative use or small‑scale home processing.
Resistance and winter hardiness Rated hardy to approximately −34 to −37 °C (RHS H7, Swedish Zone 6, USDA 3b); very good resistance to black spot, powdery mildew and rust, plus good tolerance of heat, moderate drought, wind and salt‑spray.
Horticultural recommendations Best in sun with reasonable drainage; plant 50 cm apart in beds, 40 cm for hedges, 75 cm as specimens; suits waterside gardens, parks, edging and urban green spaces, including large containers from about 40–50 litres.

SWEET VALEDA offers easy, low‑maintenance colour, natural disease resistance and long‑term own‑root reliability, making it a thoughtful choice for sustainable family gardens and compact urban fronts.

Detailed product attributes

Product Identification Data

Product Name: SWEET VALEDA – pink landscape shrub rose - Boot & de Ruiter
Product Type: eleanorROSE® ORIGINAL - 2-litre own-root potted rose
Cultivar Authenticity: Verified:10.11.2025
Cultivar Quality Rating: premium bronze
Item Number: [1588] 90-239 (14.02.2026) eleanorrose.co.uk

Name and Registration

Meaning of Cultivar Name: The name derives from the Latin verb "valere", meaning "strong, healthy".
Original Trade Name: Sweet Valeda
Current Trade Name: Sweet Valeda Bedding rose RUIrbm009b
Rose Group: Shrub, Hybrid Rugosa
Commercial Type: landscape shrub rose
Commercial Group: Bed rose
Exhibition Category: shrub rose
Collection: Bedding rose

Origin and Breeding

Initial Distributor: De Ruiter Innovations B.V. (Netherlands)
Introduction Year: 2024 (assumed)
Registration Year: Data not available
Breeder: Boot; de Ruiter
Breeding Company / Institution: De Ruiter Innovations B.V. (Netherlands)
Parentage: unknown

Awards and Honours

Competition and Show Awards: The Hague Rose Trials – Second Class Certificate (2024)

Growth and Structural Characteristics

Height: 2.5-3.4ft (75-105 cm)
Spread: 2-2.8ft (60-85 cm)
Growth Habit: bushy
Foliage: The variety has dense foliage, with leaves that have a matt surface and a mid-green shade (approximately RHS 143A).
Prickliness: moderately thorny
Self-Cleaning Description: Some of the spent blooms fall off naturally, but a small amount of subsequent cleaning may be required.

Flower Morphology

Petal Count: 5–12
Flower Fullness: single-flowered
Flower Shape: flat
Flower Size: M (1,5-2,75 in)
Inflorescence Type: clustered
Colour Code: ARS code: DP RHS code: 68B (outer), 73C (inner)
Repeat Flowering: Remontant, with a plentiful second flowering.

Colour Data and Phenology

Colour: pink
Flower Colour Description: Vivid pink bloom with slightly paler petal bases and a contrasting ring of yellow stamens.
Closed Bud: Bud of a vivid, medium-sheen pink with slightly deepening pink tones on the outer bud scales.
Newly Opened Flower: The petals open in an intense, fresh pink with a subtle mauve tinge in places.
Full Bloom: Vivid, radiant pink petals with a slight lightening at the petal bases. A strong yellow ring of stamens is visible in the centre, providing a striking contrast to the pink petals.
Before Fading: The pink shade gradually fades to a more pastel pink, with soft mauve tones in places.
Colour Fading Description: During opening, the pink colour remains throughout but gradually fades.

Fragrance and Aroma

Fragrance Strength: very weak, barely noticeable scented rose
Fragrance Character: rosy character
Pollinator Attraction: Its single flower form and easily accessible stamens make it particularly attractive to pollinators.
Pollinator-Friendly Rating: Pollinator-friendly due to its simple, open flower form.

Hip Characteristics

Hip Shape: spherical
Hip Colour: orange-red
Hip Comment: Regularly produced, 22–28 mm diameter, spherical orange‑red rose hips of ornamental value. The hips have a high vitamin C content and are suitable for further use. Expected harvest time for the hips is September–October.

Resistance and Hardiness

Hardiness (°C): -37–-34 °C
Heat and Drought Tolerance Description: Tolerates heat and moderate drought well; wind and salt‑spray tolerance can be expected.
Disease Resistance: resistant
  • powdery mildew – resistant
  • black spot – resistant
  • rust – resistant

Horticultural Recommendations

Recommended Planting Distance: for mass planting 50 cm, for hedging 40 cm, as a solitary specimen 75 cm
Planting Density: in square planting 4,2 plants/m², in hexagonal arrangement 4,8 plants/m²
Partial Shade Tolerance: Best in a sunny position
Maintenance Requirement: Maintenance requirement low; requires minimal care.
Primary Uses: flower bed, park, edging, specimen plant, urban green space, waterside gardens

Comments

Strengths: Supported by real photographs – Safe for the long term
Companion Plants: Cornus sanguinea 'Midwinter Fire' - midwinter fire dogwood Geranium macrorrhizum - fragrant rock geranium Clematis viticella group - Italian clematis
Comment: -
SWEET VALEDA – pink landscape shrub rose - Boot & de Ruiter
Vivid pink bloom with slightly paler petal bases and a contrasting ring of yellow stamens. - landscape shrub rose - very weak, barely noticeable scented rose - rosy character
Online rose order - pink - Sweet Valeda - landscape shrub rose - (2.5-3.4ft (75-105 cm))
Inflorescence: clustered Height: 2.5-3.4ft (75-105 cm) Flower shape: flat Winter hardiness: 6b pink - De Ruiter Innovations B.V. (Netherlands) landscape shrub rose - Flower size: M (1,5-2,75 in) Flower size: M (1,5-2,75 in) - Height: 2.5-3.4ft (75-105 cm) Height: 2.5-3.4ft (75-105 cm) - Flower fullness: single-flowered Sweet Valeda - Roses in the garden | eleanorROSE® Original - premium bronze Boot; de Ruiter

We showcase the external appearance of the roses available for online purchase from our webshop.


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Information

In what condition do we send the rose from our online webshop?

Let us ask ourselves the question: What would I like to use the rose for?
Flower? - Location? - Screening? - Fragrance? - Height? - Breeder? - Rose hip?

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Methods of payment - Delivery costs - Delivery - Complaints handling

Care guide

Our product is a rose grown with the unique PharmaRosa® cultivation technology!

2 litre, own-root, potted rose.
With shoots appropriate to the season.
With a root system that thoroughly permeates the growing medium.
Quality in line with the requirements of the E.N.A. (European Nurserystock Association).
In unique packaging designed to prevent damage.
Can be planted during frost-free periods.
True-to-name rose plant with a unique identifier.

The PharmaRosa® own-root potted rose is a fully rooted plant that guarantees reliable establishment for you, so it can be planted at any time of the year during frost-free periods.


Crop: several varieties at several stages of development in a short crop section.
Shoot system: intensive growth of fresh basal shoots on a young plant.
Root system: demonstration of a vigorous root system that permeates the growing medium, with the pot removed.
Balance: mature plant with the development of the root system and the shoots in harmony.

Information about the videos
This video series is not a “seasonal showcase”, but makes the essence of the PharmaRosa® own-root cultivation tangible: how the plant is structured, what the root system looks like and how the shoot system renews itself. The footage was therefore recorded at several different times on plants at various stages of development, so mixed leaf cover and differing levels of development may appear in the videos. This is not a “sample” of the consignment delivered, but an illustration of how the technology works. The current, season-specific condition of the rose you are purchasing (the state in which you can expect to receive it in the parcel) is shown at the top of the product page.

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Product types

Pages for private customers
Garden roses for the family garden, with minimal care  → ORIGINAL®
Premium garden roses – instant impact, a truly showpiece garden  → EXTRA®
Pages for professionals and private customers
Roses for public spaces – large areas, sustainable maintenance  → NATURAL®
Roses for projects – hedge and row planting, fast implementation  → RAPID®
For professional partners only
Production – propagation material for garden roses, wholesale  → NEONATAL®

Company details

PharmaRosa Ltd.
Company registration number: 01-09-717479
VAT number: 13075314-2-43
Plant health registration no.: HU130721
Bank account (IBAN):
HU85117631891388688400000000
BIC (SWIFT): OTPVHUHB
Bank name: OTP Bank Nyrt.