Flowerbed rose

52-575-1
52-575-2

Souvenir d'Edouard Maubert™

Les Provençelles®

- – Dominique Massad

Uniform, vivid carmine‑pink petals with saturated colour. - flower bed shrub rose - mild, restrained-scented rose - light, softly rose scented

– Upright, compact shrub for versatile planting
– Very double, cup-shaped blooms in clusters
– Vibrant carmine-pink flowers fading to rose quartz
– Good heat and drought tolerance in summer
– Mild, softly rose fragrance for close seating
Special feature: Long flowering season with an especially abundant second flush.
Transparent processes – Neat composition
Souvenir d'Edouard Maubert™
eleanorROSE® ORIGINAL 2-litre own-root potted rose
21,20 £
Unfortunately, we are currently unable to ship to the United Kingdom; we only deliver to countries within the European Union. For more information, please contact us!
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SOUVENIR D'EDOUARD MAUBERT™ – pink bedding shrub rose

In a compact London front garden or balcony, Souvenir d’Edouard Maubert™ offers an easy, characterful way to green hard surfaces, thriving even where soil is heavy and needs careful drainage. Its medium-sized, very double blooms shift from deep carmine-pink buds to soft rose-quartz tones, creating a gentle balance between vibrant colour and relaxed cottage charm. As an own-root shrub, it settles in reliably, with roots establishing in the first year, framework building in the second, and full ornamental value unfolding by the third for a naturally long lifespan. With an upright habit to around 1–1.4 m, it suits modest spaces, park-style planting or low, informal hedging, particularly in small, rainwater-conscious gardens where managed run-off and resilient planting are a daily concern. Its remontant flowering habit keeps the display going well into late season, while matte, light-green foliage and moderate care needs make ongoing maintenance straightforward for busy owners. Plant it in peat-free compost, pair with silver or blue-toned perennials for extra contrast, and let this Provençelles® shrub bring a quietly romantic accent to your everyday route home.


Usage options

Target area Reasoning
Small front garden flower bed The upright, 100–140 cm framework and 60–85 cm spread give clear structure without overpowering tight London terraces, offering long-season colour from repeated flushes with only moderate routine care, ideal for busy beginners.
Low informal hedge along a path Recommended spacing of about 40 cm for hedging allows plants to knit into a softly defined line, while own-root growth supports long-term regeneration if stems are damaged, suiting family households.
Rainwater-aware front garden scheme Works well beside permeable paving and gravel, coping with typical urban rain and wind when planted in improved, free-draining soil over heavier ground, making it practical for sustainability-minded owners.
Mixed shrub and perennial border Cup-shaped, carmine-pink to rose-quartz blooms combine easily with airy grasses or perennials, while the moderate height layers neatly in the middle of a border for long-lasting structure for hobby gardeners.
Solitary specimen near entrance At 75 cm spacing as a single focal plant, very double medium-sized flowers and tidy, matte foliage present a composed look, offering a sense of arrival without demanding complex pruning for time-poor owners.
Urban green space or pocket park Suitable for modest-maintenance public planting, as own-root shrubs build durable frameworks that can be rejuvenated by harder pruning when required, helping budgets stretch further for community projects.
Larger containers on balcony or patio Performs well in a generously sized pot of at least 40–50 litres with regular watering and feeding, letting you enjoy a shrub-like effect where soil is unavailable, accessible even to flat dwellers.
Clay or chalky suburban garden beds Adapts to many UK garden soils when drainage is improved, and its heat tolerance supports extended flowering through warmer spells, offering resilient structure and colour for typical homeowners.

Styling ideas

  • Romantic-terrace – Line a narrow front path with these shrubs and underplant with pink nepeta to mirror the rose tones – ideal for urban couples wanting a soft, feminine welcome.
  • Provençal-border – Combine with lavender and blue sedge in a sunny strip for a relaxed, South-of-France feel – suited to homeowners seeking low-fuss, holiday-evoking planting.
  • Graphic-edge – Use as a low hedge against dark gravel and clipped box for a neat yet rosy frame – good for design-conscious owners craving structure with seasonal colour.
  • Balcony-feature – Grow one plant in a 50-litre container with trailing thyme and sage around the base – perfect for flat dwellers wanting scent and softness above street level.
  • Parklet-mix – Pair with Macedonian scabious and ornamental grasses in community parklets – helpful for local groups creating resilient, pretty planting with modest maintenance.

Technical cultivar profile
Characteristic Data
Name and registration Modern shrub rose; Registered as MASedmaub, marketed as Souvenir d'Edouard Maubert™ Les Provençelles® MASedmaub; bed and flower bed shrub type for garden use.
Origin and breeding Bred by Dominique Massad in France from Wise Portia × (Magenta × Amber Queen); introduced and registered in 2009 and distributed by specialist French rose nurseries.
Growth and structural characteristics Upright shrub 100–140 cm tall, 60–85 cm wide, moderately thorny, with moderately dense, matte, light-green foliage; suitable for beds, hedging, solitary planting or small park use.
Flower morphology Medium-sized, very double, cup-shaped clusters of 3–7 blooms per stem, with more than 40 petals; remontant habit with a notably abundant second flush in suitable conditions.
Colour data and phenology Deep carmine-pink buds open to vivid fuchsia-pink, later fading to pale rose-quartz; RHS 55A outer, 55B inner; central golden stamens visible at full bloom; colour retention rated medium.
Fragrance and aroma Light, softly rose-scented perfume of mild strength; gentle rather than overpowering, adding a subtle sensory layer suitable for entrances and seating areas without being intrusive.
Hip characteristics Produces small numbers of spherical orange-red hips, around 8–12 mm diameter; hips add occasional late-season interest but are not a dominant ornamental feature on this variety.
Resistance and winter hardiness Hardy to approximately −21 to −18 °C (RHS H7, USDA 6b, Swedish zone 3); medium resistance to powdery mildew, black spot and rust, with occasional plant protection recommended.
Horticultural recommendations Best in full sun with improved drainage, especially on clay or chalk; plant 40–75 cm apart depending on use, feed annually, water well in prolonged drought, and prune to maintain shape.

Souvenir d'Edouard Maubert™ offers long-season colour, compact shrub structure and dependable own-root longevity, making it a thoughtful choice for smaller gardens seeking lasting character; consider it where you want steady beauty with manageable care.

Detailed product attributes

Product Identification Data

Product Name: SOUVENIR D'EDOUARD MAUBERT™ – pink bedding shrub rose - Massad
Product Type: eleanorROSE® ORIGINAL - 2-litre own-root potted rose
Cultivar Authenticity: Verified:23.07.2025
Cultivar Quality Rating: premium bronze
Item Number: [333] 52-575 (14.02.2026) eleanorrose.co.uk

Name and Registration

Meaning of Cultivar Name: The name "Edouard Maubert" refers to Édouard Maubert, the nineteenth‑century French botanical illustrator.
Original Trade Name: Souvenir d’Edouard Maubert™
Current Trade Name: Souvenir d'Edouard Maubert™ Les Provençelles® MASedmaub
American Rose Society Approved Exhibition Name: Souvenir d’Edouard Maubert
Rose Group: Modern shrub
Commercial Type: flower bed shrub rose
Commercial Group: Bed rose
Exhibition Category: shrub rose
Collection: Les Provençelles®

Origin and Breeding

Initial Distributor: Pétales de Roses (France); Les Chemins de la Rose (France)
Introduction Year: 2009 (France)
Breeder: Dominique Massad
Breeding Company / Institution: Les Créations Massad (France)
Breeding Year: France, 2009
Parentage: Wise Portia × (Magenta × Amber Queen)

Growth and Structural Characteristics

Height: 3.3-4.6ft (100-140 cm)
Spread: 2-2.8ft (60-85 cm)
Growth Habit: upright
Foliage: The variety has moderately dense foliage, with leaves that have a matte surface and a light green shade (RHS 143C).
Prickliness: moderately thorny
Self-Cleaning Description: No information on self-cleaning.
Self-Cleaning Intensity: No data on self‑cleaning strength.

Flower Morphology

Flower Fullness: very double
Flower Shape: cup-shaped
Flower Size: M (1,5-2,75 in)
Inflorescence Type: clustered, 3-7 flower/stem
Colour Code: ARS code: DP RHS code: 55A (outer), 55B (inner)
Repeat Flowering: Remonts well; the second flowering is abundant.

Colour Data and Phenology

Colour: pink
Flower Colour Description: Uniform, vivid carmine‑pink petals with saturated colour.
Closed Bud: Velvety deep-pink bud with a subtle carmine sheen.
Newly Opened Flower: The outer petals are full and bright carmine-pink, slightly paler pink on their inner surfaces.
Full Bloom: Intense fuchsia — among the pink petals a central golden-yellow ring of stamens appears.
Before Fading: The pink hue fades to a pale rose quartz tone.
Colour Fading Description: The bud develops from a deep carmine‑pink into an intense fuchsia‑pink at full bloom, then fades to a pale rose‑quartz tone prior to the end of flowering.

Fragrance and Aroma

Fragrance Strength: mild, restrained-scented rose
Fragrance Character: light, softly rose scented
Pollinator Attraction: Its strongly double, tightly closed blooms limit pollen accessibility, so it attracts pollinators poorly.
Pollinator-Friendly Rating: Its very double, tightly closed flowers mean it is limited in pollinator-friendliness and attracts pollinators only weakly.

Hip Characteristics

Hip Shape: spherical
Hip Colour: orange-red
Hip Comment: Produced in small quantities, an 8–12 mm-diameter, spherical, orange-red rose hip.

Resistance and Hardiness

Hardiness (°C): -21–-18 °C
Heat and Drought Tolerance Description: Blooms for an extended period even in warm conditions; requires watering during prolonged drought.
Disease Resistance: medium
  • powdery mildew – medium
  • black spot – medium
  • rust – medium

Horticultural Recommendations

Recommended Planting Distance: 50 cm for mass planting, 40 cm for hedging, 75 cm for solitary specimens
Planting Density: square planting 4,0 plants/m², hexagonal arrangement 4,6 plants/m²
Partial Shade Tolerance: Best in a sunny position
Maintenance Requirement: Maintenance requirement moderate; occasionally requires plant protection.
Primary Uses: flower bed, park, solitary specimen, urban green space

Comments

Strengths: Transparent processes – Neat composition
Companion Plants: Knautia macedonica 'Red Knight' - Macedonian scabious
Carex flacca 'Blue Zinger' - Glaucous sedge
Berberis thunbergii Inspiration - Variegated Japanese barberry
Comment: -
SOUVENIR D'EDOUARD MAUBERT™ – pink bedding shrub rose - Massad
Uniform, vivid carmine‑pink petals with saturated colour. - flower bed shrub rose - mild, restrained-scented rose - light, softly rose scented
Online rose purchase - pink - Souvenir d'Edouard Maubert™ - flower bed shrub rose - (3.3-4.6ft (100-140 cm))
Inflorescence: clustered, 3-7 flower/stem Height: 3.3-4.6ft (100-140 cm) Flower shape: cup-shaped Winter hardiness: 4b pink - Pétales de Roses (France); Les Chemins de la Rose (France) flower bed shrub rose - Flower size: M (1,5-2,75 in) Flower size: M (1,5-2,75 in) - Height: 3.3-4.6ft (100-140 cm) Height: 3.3-4.6ft (100-140 cm) - Flower fullness: very double Souvenir d'Edouard Maubert™ - Roses in the garden | eleanorROSE® Original - premium bronze Dominique Massad

We showcase the external appearance of the roses available for online purchase from our webshop.


Which product type is right for you?


Information

In what condition do we send the rose from our online webshop?

Let us ask ourselves the question: What would I like to use the rose for?
Flower? - Location? - Screening? - Fragrance? - Height? - Breeder? - Rose hip?

Information on buying roses
Methods of payment - Delivery costs - Delivery - Complaints handling

Care guide

Our product is a rose grown with pharmaROSA®’s unique cultivation technology!

2-litre, own-root, potted rose.
With a shoot system appropriate to the season.
With a root system that thoroughly permeates the growing medium.
Quality compliant with the requirements of the E.N.A. (European Nurserystock Association).
Supplied in unique packaging that prevents damage.
Can be planted during frost-free periods.
True-to-variety rose bush with a unique identifier.

The pharmaROSA® own-root potted rose is a well-rooted plant that supports reliable establishment when planted and cared for properly, so it can be planted whenever the soil is not frozen.


Crop overview: several varieties and growth stages in a short crop section.
Shoot system: intensive growth of fresh basal shoots on a young plant.
Root system: demonstration of a vigorous root system permeating the growing medium, by removing the pot.
Balance: mature plant with root system and shoots in harmony with each other.

Information about the videos
The video series is not a “seasonal showcase”; it illustrates the essence of pharmaROSA® own-root cultivation in a tangible way: how the plant is built up, what the root system is like and how the shoot system regenerates. The recordings were therefore made at different times and with plants at various stages of development, so mixed foliage levels and differing stages of growth may appear in the videos. They are not a ‘sample’ of the batch dispatched, but a visual explanation of how the technology works. The current condition of the rose available to order — typical for the given period and similar to what you can expect to receive in the parcel — is shown in the upper part of the product page.

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Product types

Pages for private customers
Garden roses for the family garden, with minimal care  → ORIGINAL®
Premium garden roses – instant impact, a truly showpiece garden  → EXTRA®
Pages for professionals and private customers
Roses for public spaces – large areas, sustainable maintenance  → NATURAL®
Roses for projects – hedge and row planting, fast implementation  → RAPID®
For professional partners only
Production – propagation material for garden roses, wholesale  → NEONATAL®

Company details

PharmaRosa Ltd.
Company registration number: 01-09-717479
VAT number: 13075314-2-43
Plant health registration no.: HU130721
Bank account (IBAN):
HU85117631891388688400000000
BIC (SWIFT): OTPVHUHB
Bank name: OTP Bank Nyrt.