Petals of a uniform, full crimson hue with a deep lustrous appearance. - nostalgia rose - very strong, garden-filling scented rose - fruity-woody aroma
– XL, very double rosette blooms
– Deep crimson colour with romantic fading
– Very strong, garden-filling fragrance
– Bushy habit with dense, glossy foliage
– Hardy to about –30 °C, good resilience
– Special feature: Multi-award-winning Meilland Romantica rose with prize-winning fragrance.
Timeless elegance – Lively garden scene
eleanorROSE® ORIGINAL 2-litre own-root potted rose
19,30 £
Unfortunately, we are currently unable to ship to the United Kingdom; we only deliver to countries within the European Union. For more information, please contact us!
4.5(6661)
RUBAN ROUGE® – red nostalgic rose – Meilland
Step out after rain and this Romantica shrub greets you with fragrance-laden, crimson rosettes that glow against glossy foliage, evoking a quietly balanced garden mood. Bred by Meilland for elegance and reliability, RUBAN ROUGE® forms a bushy, medium-sized shrub ideal for London front gardens and compact family plots where space is at a premium yet impact matters. Its own-root origin supports longevity, steady regrowth and a stable shape, well-suited to heavier soils and blustery, coastal-influenced weather. As an exhibition-bred hybrid with a romantic garden twist, it supplies armfuls of flowers for cutting, while remaining straightforward to manage with medium care and sensible feeding. Planted once in good, peat-free compost and watered with collected rain, it rewards you steadily: think roots establishing in the first year, stronger shoots and flowering framework in the second, and full nostalgic ornamental value by the third.
Ruban Rouge® shown in several opening stages, from deep crimson bud to softer red bloom.
Usage options
Target area
Reasoning
Front garden specimen shrub
Compact 85–120 cm height and dense, glossy foliage create a well-structured focal point by a front door or bay window without overpowering smaller plots, suiting busy homeowners seeking graceful, manageable planting for a tidy welcome beginner
Romantic cut-flower border
Very large, many-petalled rosette blooms on strong stems are ideal for vases, combining exhibition-bred form with repeat flushes so you can cut generously without sacrificing garden display, appealing to those who value home-grown, scented arrangements homeowners
Low, fragrant hedge
Bushy growth, 50–70 cm spread and recommended 50–60 cm spacing allow a loosely clipped, flower-laden line that defines drives or front boundaries while remaining neighbour-friendly in height and maintenance for practical yet style-conscious residents urbanites
Rainwater-friendly mixed planting
Performs reliably in ordinary garden soils when drainage is considered, partnering well with nepeta or other drought-tolerant perennials so you can make best use of stored rainwater rather than frequent hose use, matching environmentally aware household priorities sustainability
Small family garden feature bed
Medium maintenance and medium disease resistance suit gardeners happy with occasional pruning and light plant protection, in exchange for strong fragrance and season-long colour that anchor a compact play-friendly lawn and seating area for everyday enjoyment families
Clay or chalky soil planting
Own-root construction gives a stable framework and dependable regrowth after pruning or weather stress, helping the plant adapt once established to typical heavier clays or free-draining chalks in UK housing estates with minimal specialist intervention time-poor
Container on patio or balcony (large pot)
In a 40–50 litre or larger container with peat-free compost and regular watering, its upright bushy habit and XL crimson flowers offer a concentrated visual and scented impact close to seating, ideal for those gardening mainly in paved or rented spaces balcony-owners
Coastal or exposed suburban sites
Robust shrub framework and H7 hardiness cope well with cool winds and typical British seasonal shifts when combined with sensible mulching and watering regimes for long-term structure in open aspects, valuable for those gardening in breezier districts coastal-gardeners
Styling ideas
Crimson-entrance – Frame a terraced-house front path with a pair of RUBAN ROUGE® shrubs underplanted with lamb’s ear for silver softness – ideal for city homeowners wanting instant romantic kerb appeal.
Evening-bouquet – Combine RUBAN ROUGE® with lavender and nepeta by a bench so strong fragrance and cuttable blooms are within arm’s reach – suited to scent lovers who relax outdoors after work.
Ribbon-hedge – Plant a low hedge along a short drive, interspersed with purple-red ice plant for a textural, water-wise line – appealing to practical gardeners seeking soft boundaries over hard fencing.
Balcony-theatre – Grow one plant in a 50 litre pot with airy grasses for movement, letting the crimson rosettes act as living “spotlights” – perfect for renters creating impact on limited outdoor space.
Family-focus – Place RUBAN ROUGE® at the back of a small mixed bed with hardy perennials in front so children see flowers without prickles at path edges – good for families sharing play and planting areas.
Technical cultivar profile
Parameter
Data
Name and registration
RUBAN ROUGE® ROMANTICA® (registered as MEIprehmyr) is a romantic shrub rose and nostalgia-type hybrid tea, exhibition-approved as Ruban Rouge by the American Rose Society.
Origin and breeding
Bred by Alain Meilland for Meilland International SA in France, from unknown parentage; bred 2012, registered 2013 and commercially introduced 2014 as part of the ROMANTICA® collection.
Awards and recognition
Awarded a special prize in the large-flowered class at Hradec Králové 2014, recognised as an award-winning variety at Baden-Baden 2015, and honoured with the Monaco Rose Competition Fragrance Prize 2016.
Growth and structural characteristics
Bushy shrub 85–120 cm high and 50–70 cm wide, with dense, dark green glossy foliage and moderate prickliness; maintains a rounded outline suitable for beds, hedges and containers with routine pruning.
Flower morphology
Very double, XL solitary rosette blooms with more than 40 petals on strong stems; remontant habit with a generous second flush ensures repeated display and good suitability for cutting across the season.
Colour data and phenology
Crimson red flowers (RHS 53A outer, 53B inner) open dark and vivid, then gradually lighten to a softer, muted red with a gentle coral tinge as they age, giving a nuanced colour range on the shrub simultaneously.
Fragrance and aroma
Very strong, garden-filling scent with a fruity-woody character; primarily ornamental rather than pollinator-focused because its densely double flowers largely conceal stamens and limit insect access.
Hip characteristics
Rose hip formation is generally slight, though occasional small spherical red hips, around 12–18 mm in diameter, may develop after flowering when blooms are left uncut towards the end of the season.
Resistance and winter hardiness
Hardy to approximately -32 to -29 °C (H7, USDA 4b, Swedish zone 5) with medium resistance to black spot, powdery mildew and rust; benefits from standard rose care and watering during prolonged heat or drought.
Horticultural recommendations
Best in sunny positions at 50–90 cm spacing, 2.8–3.2 plants/m²; suitable for beds, hedges, specimens and cutting, with medium maintenance including seasonal pruning and occasional plant protection as needed.
RUBAN ROUGE® offers richly scented crimson blooms, reliable repeat flowering and durable own-root growth, making it a thoughtful choice for long-lived, characterful planting you can enjoy for many seasons to come.
Detailed product attributes
Product Identification Data
Product Name:
RUBAN ROUGE® – red nostalgic rose - Meilland
Product Type:
eleanorROSE® ORIGINAL - 2-litre own-root potted rose
Full Bloom:
Medium-toned crimson red, with a deeper colour depth on the inner side.
Before Fading:
Lightening, muted red with a subtle coral hue.
Colour Fading Description:
As it opens, the dark–vivid crimson red fades to a mid tone, then lightens to a muted red, finally ending with a subtle coral tinge.
Our product is a rose grown with pharmaROSA®’s unique cultivation technology!
2-litre, own-root, potted rose.
With a shoot system appropriate to the season.
With a root system that thoroughly permeates the growing medium.
Quality compliant with the requirements of the E.N.A. (European Nurserystock Association).
Supplied in unique packaging that prevents damage.
Can be planted during frost-free periods.
True-to-variety rose bush with a unique identifier.
The pharmaROSA® own-root potted rose is a well-rooted plant that supports reliable establishment when planted and cared for properly, so it can be planted whenever the soil is not frozen.
Crop overview: several varieties and growth stages in a short crop section.Shoot system: intensive growth of fresh basal shoots on a young plant.Root system: demonstration of a vigorous root system permeating the growing medium, by removing the pot.Balance: mature plant with root system and shoots in harmony with each other.
Information about the videos
The video series is not a “seasonal showcase”; it illustrates the essence of pharmaROSA® own-root cultivation in a tangible way: how the plant is built up, what the root system is like and how the shoot system regenerates. The recordings were therefore made at different times and with plants at various stages of development, so mixed foliage levels and differing stages of growth may appear in the videos. They are not a ‘sample’ of the batch dispatched, but a visual explanation of how the technology works. The current condition of the rose available to order — typical for the given period and similar to what you can expect to receive in the parcel — is shown in the upper part of the product page.
Pages for private customers Garden roses for the family garden, with minimal care → ORIGINAL® Premium garden roses – instant impact, a truly showpiece garden → EXTRA® Pages for professionals and private customers Roses for public spaces – large areas, sustainable maintenance → NATURAL® Roses for projects – hedge and row planting, fast implementation → RAPID® For professional partners only Production – propagation material for garden roses, wholesale → NEONATAL®
Company details
PharmaRosa Ltd. Company registration number: 01-09-717479 VAT number: 13075314-2-43 Plant health registration no.: HU130721 Bank account (IBAN): HU85117631891388688400000000 BIC (SWIFT): OTPVHUHB Bank name: OTP Bank Nyrt.
