The petal surface is uniform snow‑white with a cool tone and a translucent sheen. - landscape shrub rose - mild, subtle-scented rose - sweet, spicy
– Pure white flowers with cool, elegant tones.
– Compact, bushy shrub for beds and hedges.
– Long, repeat flowering season for impact.
– Excellent disease resistance for easy care.
– Hardy to very low winter temperatures.
– Special feature: Decorative, vitamin‑rich orange‑red hips for autumn interest and use.
Careful packaging – Continuous garden growth
eleanorROSE® ORIGINAL 2-litre own-root potted rose
19,00 £
Unfortunately, we are currently unable to ship to the United Kingdom; we only deliver to countries within the European Union. For more information, please contact us!
4.5(6913)
PURE VALEDA – white landscape shrub rose – de Groot
Step out to a freshly rinsed front garden where compact purity and softly glowing white blooms catch the light above dense, matt foliage, offering a calm, ordered look that suits small London terraces and family plots alike, even where rain and wind test planting schemes in exposed, coastal-style conditions. PURE VALEDA settles in quickly as a container-grown, own-root shrub: roots first, then top growth, then full decorative impact over its first three seasons, so you gain lasting balance rather than short-lived display. Its naturally bushy, compact habit and good disease resistance mean pruning and spraying stay minimal, while self-cleaning flowers keep beds looking fresh with only light deadheading. Open, single blooms invite bees through a long season, and ornamental autumn hips extend interest into cooler months for a garden that feels quietly sustainable and reassuringly low effort.
Closed bud of Pure Valeda, showing greenish-white tips and ivory-white sides.
Close view of the open flower and inner structure of Pure Valeda®.
Usage options
Target area
Reasoning
Small front garden bed in a terraced street
The naturally compact, bushy habit stays within its 75–105 cm height and 60–80 cm spread, creating a tidy white backdrop that does not swamp narrow beds or front paths, ideal for low-fuss kerb appeal for the busy urban homeowner
Low-maintenance white hedge or edging
Regular spacing at 40–50 cm builds a dense, coherent shrub line with good disease resistance, so clipping and spraying are minimal while the repeated white flushes keep a bright, structured boundary for the time-poor garden owner
Pollinator-friendly city planting
Single, open blooms with accessible stamens and a long repeat-flowering season support bees and other insects, adding ecological value to hard-surfaced streets and shared frontages for the sustainability-minded gardener
Rainwater-aware planting in heavier soils
Once established in improved, free-draining clay, the robust shrub copes reliably with wet, windy spells and intermittent summer dryness, fitting neatly into modest UK gardens where drainage and weather can be challenging for the cautious beginner
Own-root rose for long-term family gardens
Supplied on its own roots, the plant rebuilds from the base after stress or hard pruning, maturing into a stable, even shrub over the years instead of declining like older grafted roses for the long-horizon planner
Urban container or large pot (40–50 litres+)
The compact framework and moderate water needs suit a substantial pot of at least 40–50 litres, where the dense foliage and white flowers can brighten balconies or paved forecourts with minimal pruning for the balcony and patio owner
Family play-friendly mixed border
Its moderate height, firm shrub structure and low maintenance make it easy to combine with child-friendly lawns and seating areas, giving a soft white focus without demanding constant attention from the busy family gardener
Late-season interest and hip harvest
From September to October, orange-red hips develop regularly, adding colour and offering potential for vitamin C-rich kitchen use, extending value and learning opportunities into autumn for the curious home grower
Styling ideas
Soft-hedged porch – Line a short path with PURE VALEDA at 40 cm intervals and underplant with low nepeta for a white-and-lilac welcome – ideal for front-garden renovators
White-and-lavender calm – Pair the cool snow-white flowers with English lavender or sage in a sunny strip to create a gently scented, low-care border – ideal for busy commuters
Rain-smart ribbon – Use a curved band of shrubs in improved clay beside a gravel strip to help slow and soak rainwater before it reaches drains – ideal for eco-aware city households
Bee boulevard – Mix PURE VALEDA with Verbena hastata ‘Blue Spires’ and summer phlox for layered pollinator interest from street to doorway – ideal for wildlife-friendly gardeners
Courtyard focal pot – Plant a single shrub in a 50–60 litre container with trailing thyme at the rim to brighten a paved seating nook – ideal for small-space dwellers
Technical cultivar profile
Property
Data
Name and registration
PURE VALEDA (Registered as RUIrbo38A) is a Valeda® collection shrub / Hybrid Rugosa landscape rose used as a bed rose, marketed mainly for garden and urban green-space planting.
Origin and breeding
Bred by Hendrikus Cornelis Adrianus de Groot for De Ruiter Innovations in the Netherlands; exact breeding and introduction years are not recorded, but selection focused on robust landscape performance.
Growth and structural characteristics
Compact, bushy shrub reaching about 75–105 cm high and 60–80 cm wide, with dense, mid-green matte foliage and noticeable prickles, forming a full, rounded outline suitable for edging or low hedges.
Flower morphology
Single, flat flowers with 5–12 petals and medium, 1.5–2.75 inch diameter, produced in clusters; remontant with a strong second flush, and good self-cleaning so spent blooms drop or need only light tidying.
Colour data and phenology
Snow-white flowers (RHS 155C outer, 155D inner) hold their cool tone well, with only slight softening in strong sun; buds open greenish-ivory, maturing to crisp white and fading gently without heavy discolouration.
Fragrance and aroma
Fragrance is mild but present, combining a light sweet note with a subtle spicy character; not overpowering near seating areas, yet noticeable at close range on still, humid days in sheltered gardens.
Hip characteristics
Produces regular, spherical hips 12–18 mm across, turning orange-red by September–October; they have ornamental value in mixed plantings and contain vitamin C, suitable for home processing if properly prepared.
Resistance and winter hardiness
Rated very hardy (H7; USDA zone 3b, Swedish zone 6) withstanding approximately −37 to −34 °C; strong resistance to powdery mildew, black spot and rust, needing only routine watering during dry spells.
Horticultural recommendations
Prefers sunny positions with improved drainage on heavier soils; low pruning needs and simple mass planting at 40–50 cm spacing make it well suited to beds, hedges, parks, and low-maintenance urban green spaces.
PURE VALEDA offers compact white continuity, strong disease resistance and long-season hips in a durable own-root form that rewards a considered, low-effort planting choice.
Detailed product attributes
Product Identification Data
Product Name:
PURE VALEDA – white landscape shrub rose - de Groot
Product Type:
eleanorROSE® ORIGINAL - 2-litre own-root potted rose
Pollinator Attraction:
Its simple, open flower form and long flowering period attract pollinators, noting that flower fullness (simple/semidouble/double) and the accessibility of the stamens significantly influence pollinator attraction.
Hip Comment:
Regularly produced, spherical, 12–18 mm in diameter, orange‑red rose hips with ornamental value. The hips have a high vitamin C content and are suitable for further use. Expected harvest time for the hips is September–October.
Our product is a rose grown with pharmaROSA®’s unique cultivation technology!
2-litre, own-root, potted rose.
With a shoot system appropriate to the season.
With a root system that thoroughly permeates the growing medium.
Quality compliant with the requirements of the E.N.A. (European Nurserystock Association).
Supplied in unique packaging that prevents damage.
Can be planted during frost-free periods.
True-to-variety rose bush with a unique identifier.
The pharmaROSA® own-root potted rose is a well-rooted plant that supports reliable establishment when planted and cared for properly, so it can be planted whenever the soil is not frozen.
Crop overview: several varieties and growth stages in a short crop section.Shoot system: intensive growth of fresh basal shoots on a young plant.Root system: demonstration of a vigorous root system permeating the growing medium, by removing the pot.Balance: mature plant with root system and shoots in harmony with each other.
Information about the videos
The video series is not a “seasonal showcase”; it illustrates the essence of pharmaROSA® own-root cultivation in a tangible way: how the plant is built up, what the root system is like and how the shoot system regenerates. The recordings were therefore made at different times and with plants at various stages of development, so mixed foliage levels and differing stages of growth may appear in the videos. They are not a ‘sample’ of the batch dispatched, but a visual explanation of how the technology works. The current condition of the rose available to order — typical for the given period and similar to what you can expect to receive in the parcel — is shown in the upper part of the product page.
Pages for private customers Garden roses for the family garden, with minimal care → ORIGINAL® Premium garden roses – instant impact, a truly showpiece garden → EXTRA® Pages for professionals and private customers Roses for public spaces – large areas, sustainable maintenance → NATURAL® Roses for projects – hedge and row planting, fast implementation → RAPID® For professional partners only Production – propagation material for garden roses, wholesale → NEONATAL®
Company details
PharmaRosa Ltd. Company registration number: 01-09-717479 VAT number: 13075314-2-43 Plant health registration no.: HU130721 Bank account (IBAN): HU85117631891388688400000000 BIC (SWIFT): OTPVHUHB Bank name: OTP Bank Nyrt.
