Flowerbed rose

53-126-1
53-126-2

My Dad

Bedding rose

MATtmaf – Bob Matthews

Uniform, vivid sun-yellow hue with a warm-toned appearance. - bedding floribunda rose - medium-strength, well-scented rose - clean, rose-spicy

– Vivid sun-yellow clusters brighten flower beds.
– Strong, bushy habit for bold planting schemes.
– Medium, clean rose-spicy fragrance.
– Hardy to RHS H7, reliable in cold winters.
– Awarded Certificate of Merit, Palmerston North.
Special feature: Abundant second flush keeps beds colourful into late season.
Transparent processes – Organised composition
My Dad
eleanorROSE® ORIGINAL 2-litre own-root potted rose
20,30 £
Unfortunately, we are currently unable to ship to the United Kingdom; we only deliver to countries within the European Union. For more information, please contact us!
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MY DAD – yellow floribunda bedding rose

Imagine your London front garden after rain: a narrow path edged with balance, the air scented with a clean rose-spicy fragrance and bright sun-yellow blooms that catch every shaft of light. ‘My Dad’ forms a bushy, upright structure with dark, glossy foliage, giving reliable shape in small, busy family spaces while coping well with blustery showers and heavier soils where improved drainage is needed. As an own-root rose, it offers reassuring longevity and quiet resilience, settling in steadily so that roots establish in the first year, shoots build in the second, and by the third year you enjoy its full ornamental value with minimal fuss.


Usage options

Target areaReasoning
Front-garden bedding strip Dense, upright plants give a neat, formal line of vivid yellow along a short path, ideal for London-style terraced fronts where space is tight yet you still want a defined, low-maintenance edge for busy beginners.
Mixed perennial border The bushy habit and repeat clusters sit comfortably among perennials such as lavender, sage or nepeta, adding structure without overwhelming smaller gardens and offering a dependable backbone for family gardeners.
Feature container (40–50 L+) A single plant in a large pot becomes a compact focal point by the front door, its defined outline and glossy leaves staying tidy between flushes and simplifying care for urban balcony-owners.
Season-long colour focus Abundant remontant flowering gives repeated waves of large, double blooms, keeping a small plot lively from early summer into autumn with little more than light deadheading for time-poor homeowners.
Rain-aware urban planting Suited to typical UK conditions where rain and wind are frequent, it performs well in improved heavy clay or chalky soils that drain freely, making it a sound choice for climate-conscious city gardeners.
Low-input family garden rose Moderate disease resistance and an own-root base mean that, once established, the shrub maintains its form with modest intervention, supporting a relaxed approach to plant protection for casual hobbyists.
Long-term garden framework On its own roots the plant regenerates reliably from the base, avoiding issues with rootstock suckers and helping the shrub keep its shape and flowering character over many years for future-focused owners.
Lightly-scented seating area The medium-strength, clean rose-spicy perfume is noticeable yet not overpowering, creating a gentle sensory backdrop near benches or patios that suits fragrance-sensitive relaxation-seekers.

Styling ideas

  • Terrace-Edge Glow – repeat ‘My Dad’ in a single front border row, underplant with low nepeta for soft blue contrast and use gravel to aid drainage – ideal for compact terraced-house fronts.
  • Yellow-Courtyard Pot – plant one rose in a 50–60 L clay pot with water-retentive, peat-free compost, and underplant with creeping thyme – perfect for small paved courtyards.
  • Sunset-Mix Border – weave ‘My Dad’ between purple salvia and lavender for structure and complementary colour – suited to family gardens needing simple, robust planting.
  • Calm-Seating Nook – place two or three shrubs near a bench, backed by airy grasses, to frame a quiet, fragrant corner – good for those seeking a low-effort relaxation space.
  • Neighbour-Friendly Welcome – line the front path with ‘My Dad’ and white verbena spires to create a bright, tidy approach – appealing to homeowners wanting an easy-care, smart frontage.

Technical cultivar profile
ParameterData
Name and registration Floribunda bedding rose; registered as MATtmaf. Current trade name: My Dad Bedding rose MATtmaf. Belongs to the bedding rose collection, mainly for ornamental bed and exhibition floribunda use.
Origin and breeding Bred by Bob Matthews of Matthews Nurseries Ltd., New Zealand, with parentage not recorded. Registered in 2017 and introduced in 2018, following PVR application prior to wider garden release.
Awards and recognition Received a Certificate of Merit at the International Rose Trial in Palmerston North in 2018, indicating reliable performance and ornamental quality under independent trial garden conditions.
Growth and structural characteristics Bushy, upright shrub to around 110–150 cm high and 70–100 cm wide, with dense, dark green, glossy foliage and moderate prickles, forming a well-filled, structural presence in beds or larger containers.
Flower morphology Large, very double, cup-shaped clusters with 40+ petals per bloom. Remontant with notably strong second flush, on cluster-flowering stems suitable for display in beds or for short-stemmed cutting.
Colour data and phenology Initially a vivid, warm sun-yellow; outer petals RHS 14A, inner 14B. Blooms pale gradually to light creamy yellow at the edges, with colour retention moderate and an overall bright, cheerful effect.
Fragrance and aroma Medium-strength, clean rose-spicy scent that is noticeable at close quarters without being overpowering, adding a refined olfactory dimension to paths, entrances and seating areas in smaller gardens.
Hip characteristics Due to its very double flowers, hips appear only occasionally; small, spherical, typically 8–12 mm across and orange-red, offering limited ornamental contribution and minimal self-seeding risk.
Resistance and winter hardiness Moderate resistance to powdery mildew, black spot and rust. Hardy to approximately –21 to –18 °C (RHS H7, USDA 6b, Swedish zone 3), providing dependable overwintering in most UK garden situations.
Horticultural recommendations Best in full sun with fertile, well-drained soil; suitable for beds, parks, larger pots and cutting. Space at 50–90 cm depending on use, with moderate maintenance and occasional plant protection as needed.

MY DAD offers vibrant long-season yellow colour, a stable bushy form and enduring own-root reliability, making it a thoughtful, easy-care choice for your next family garden planting.

Detailed product attributes

Product Identification Data

Product Name: MY DAD – yellow flower bed floribunda rose - Matthews
Product Type: eleanorROSE® ORIGINAL - 2-litre own-root potted rose
Cultivar Authenticity: Verified:10.04.2025
Cultivar Quality Rating: premium bronze
Item Number: [977] 53-126 (14.02.2026) eleanorrose.co.uk

Name and Registration

Meaning of Cultivar Name: The name "Édesapám" was chosen in honour of the breeder’s father.
Cultivar Synonym: Off-Load®
Current Trade Name: My Dad Bedding rose MATtmaf
Rose Group: Floribunda
Commercial Type: bedding floribunda rose
Commercial Group: Bed rose
Exhibition Category: exhibition floribunda; ornamental bed
Collection: Bedding rose

Origin and Breeding

Initial Distributor: Matthews Nurseries Ltd. (New Zealand)
Registration Year: 2017 (PVR application)
Breeder: Bob Matthews
Breeding Company / Institution: Matthews Nurseries Ltd
Breeding Year: -, 2017
Parentage: unknown

Awards and Honours

Competition and Show Awards: International Rose Trial, Palmerston North – Certificate of Merit (2018)

Growth and Structural Characteristics

Height: 3.6-4.9ft (110-150 cm)
Spread: 2.3-3.3ft (70-100 cm)
Growth Habit: bushy, upright
Foliage: The variety has dense foliage. Its leaves have a glossy surface and a dark green hue.
Prickliness: moderately thorny
Self-Cleaning Description: No data available on the behaviour of spent flowers.
Self-Cleaning Intensity: No data on self‑cleaning strength.

Flower Morphology

Flower Fullness: very double-flowered
Flower Shape: cup-shaped
Flower Size: L (2,75-3,95 in)
Inflorescence Type: cluster-flowered
Colour Code: ARS code: my RHS code: 14A (outer), 14B (inner)
Repeat Flowering: Remontant; the second flowering is abundant.

Colour Data and Phenology

Colour: yellow
Flower Colour Description: Uniform, vivid sun-yellow hue with a warm-toned appearance.
Closed Bud: The bud is deep yellow with a slight greenish tint towards the tip.
Newly Opened Flower: The outer surfaces are golden mid-yellow, and the inner surface is slightly lighter, lemon yellow.
Full Bloom: The bloom is full, bright yellow, with paler edges on the outer petals.
Before Fading: The yellow tone fades to a pale yellow, with subtle creamy tinges in places.
Colour Fading Description: According to the descriptions, the edges of the deep golden-yellow petals lighten to a creamy colour as they mature.

Fragrance and Aroma

Fragrance Strength: medium-strength, well-scented rose
Fragrance Character: clean, rose-spicy
Pollinator Attraction: Double (26–39 petals) flowers, unlike simple or semi‑double forms, have limited appeal to pollinators because the double bloom often conceals or restricts access to the stamens, reducing nectar and pollen availability.
Pollinator-Friendly Rating: The descriptions do not explicitly state that it is pollinator-friendly

Hip Characteristics

Hip Shape: spherical
Hip Colour: orange-red
Hip Comment: Owing to its double blooms, rose hips form only occasionally; they are spherical, 8–12 mm in diameter and orange-red.

Resistance and Hardiness

Hardiness (°C): -21–-18 °C
Heat and Drought Tolerance Description: No data are available on heat–drought tolerance.
Disease Resistance: moderate
  • powdery mildew – moderate
  • black spot – moderate
  • rust – moderate

Horticultural Recommendations

Recommended Planting Distance: for mass planting 55 cm, for hedging 50 cm, as a specimen plant 90 cm
Planting Density: square planting 3,2 plants/m², hexagonal arrangement 3,7 plants/m²
Partial Shade Tolerance: Preferably in a sunny position
Maintenance Requirement: Maintenance requirement medium; occasionally requires plant protection.
Primary Uses: flower bed, cut flower, pot, park

Comments

Strengths: Transparent processes – Organised composition
Companion Plants: Lythrum salicaria - Purple loosestrife
Verbena hastata ‘Pink Spires’ - Dense-flowered verbena pink
Verbena hastata ‘White Spires’ - Dense-flowered verbena white
Comment: -
MY DAD – yellow flower bed floribunda rose - Matthews
Uniform, vivid sun-yellow hue with a warm-toned appearance. - bedding floribunda rose - medium-strength, well-scented rose - clean, rose-spicy
Online rose purchase - yellow - My Dad - bedding floribunda rose - (3.6-4.9ft (110-150 cm))
Inflorescence: cluster-flowered Height: 3.6-4.9ft (110-150 cm) Flower shape: cup-shaped Winter hardiness: 5b yellow - Matthews Nurseries Ltd. (New Zealand) bedding floribunda rose - Flower size: L (2,75-3,95 in) Flower size: L (2,75-3,95 in) - Height: 3.6-4.9ft (110-150 cm) Height: 3.6-4.9ft (110-150 cm) - Flower fullness: very double-flowered My Dad - Roses in the garden | eleanorROSE® Original - premium bronze Bob Matthews

We showcase the external appearance of the roses available for online purchase from our webshop.


Which product type is right for you?


Information

In what condition do we send the rose from our online webshop?

Let us ask ourselves the question: What would I like to use the rose for?
Flower? - Location? - Screening? - Fragrance? - Height? - Breeder? - Rose hip?

Information on buying roses
Methods of payment - Delivery costs - Delivery - Complaints handling

Care guide

Our product is a rose grown with pharmaROSA®’s unique cultivation technology!

2-litre, own-root, potted rose.
With a shoot system appropriate to the season.
With a root system that thoroughly permeates the growing medium.
Quality compliant with the requirements of the E.N.A. (European Nurserystock Association).
Supplied in unique packaging that prevents damage.
Can be planted during frost-free periods.
True-to-variety rose bush with a unique identifier.

The pharmaROSA® own-root potted rose is a well-rooted plant that supports reliable establishment when planted and cared for properly, so it can be planted whenever the soil is not frozen.


Crop overview: several varieties and growth stages in a short crop section.
Shoot system: intensive growth of fresh basal shoots on a young plant.
Root system: demonstration of a vigorous root system permeating the growing medium, by removing the pot.
Balance: mature plant with root system and shoots in harmony with each other.

Information about the videos
The video series is not a “seasonal showcase”; it illustrates the essence of pharmaROSA® own-root cultivation in a tangible way: how the plant is built up, what the root system is like and how the shoot system regenerates. The recordings were therefore made at different times and with plants at various stages of development, so mixed foliage levels and differing stages of growth may appear in the videos. They are not a ‘sample’ of the batch dispatched, but a visual explanation of how the technology works. The current condition of the rose available to order — typical for the given period and similar to what you can expect to receive in the parcel — is shown in the upper part of the product page.

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Product types

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Garden roses for the family garden, with minimal care  → ORIGINAL®
Premium garden roses – instant impact, a truly showpiece garden  → EXTRA®
Pages for professionals and private customers
Roses for public spaces – large areas, sustainable maintenance  → NATURAL®
Roses for projects – hedge and row planting, fast implementation  → RAPID®
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Company details

PharmaRosa Ltd.
Company registration number: 01-09-717479
VAT number: 13075314-2-43
Plant health registration no.: HU130721
Bank account (IBAN):
HU85117631891388688400000000
BIC (SWIFT): OTPVHUHB
Bank name: OTP Bank Nyrt.