Flowerbed rose

53-289-1
53-289-2

Love Letter

Flower bed rose

LENpiro – Louis Lens

Cream-white petals with a soft, pastel lemon-yellow flush in the centre. - bedding floribunda rose - very weak, barely perceptible fragrance rose - rosy character

– Soft cream-white, pastel lemon-yellow blooms.
– Reliable, abundant repeat flowering season.
– Compact upright habit for beds and borders.
– Dense, dark green, slightly glossy foliage.
– Excellent disease resistance, low maintenance.
Special feature: Award-winning Lens Roses floribunda, Kortrijk Gold and Silver Medal 1979.
Season-spanning – Customer-centric focus
Love Letter
eleanorROSE® ORIGINAL 2-litre own-root potted rose
24,90 £
Unfortunately, we are currently unable to ship to the United Kingdom; we only deliver to countries within the European Union. For more information, please contact us!
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LOVE LETTER – cream-white bedding floribunda rose – Lens

Step through your front gate to a drift of cream blooms that sit lightly above dark green foliage, a quietly romantic welcome that suits compact, rain-aware city plots and coastal gardens where wind and showers are frequent companions, yet this floribunda stays reassuringly reliable. Bred by Louis Lens, LOVE LETTER combines steady repeat flowering with dense, upright structure, offering a calm backdrop for everyday family life without demanding constant attention. As an own-root rose it settles gently, building roots in year one, strong shoots in year two and full ornamental impact by year three, so you enjoy lasting balance in a small space. Its semi-double clusters give a soft, exhibition-grade bedding look that also cuts well for the house, while low maintenance and solid disease resistance make it a reassuring choice if you are short on time but still want a garden that feels thoughtfully curated.


Usage options

Target areaReasoning
Front garden flower bed The compact, upright habit and dense foliage create a neat, legible planting line along paths or low fences, with cream-white clusters softening brickwork while remaining easy to keep in shape for the time-pressed homeowner.
Small mixed border in family garden Season-long repeat flowering provides reliable colour between perennials, and own-root stamina means clumps thicken steadily rather than exhausting, supporting low-intervention borders for the relaxed hobby-gardener.
Rainwater-conscious urban planting strip Planted into improved heavy soil with good drainage, its strong root system copes well with typical street-side run-off patterns, bringing stable structure and flower cover for the sustainably minded city-dweller.
Balcony or patio container (40–50 L) A single shrub in a 40–50 litre pot delivers a softly formal focal point; own-root resilience makes recovery from occasional drying or replanting more forgiving for the busy balcony-owner.
Low informal hedge Close planting along a boundary creates a low, cream-flowered ribbon; clusters repeat through summer with limited deadheading, ideal where you want visual order without meticulous pruning as a modern gardener.
Cutting patch for arrangements Long, upright stems and exhibition-quality clusters cut cleanly for vases, with the pastel lemon-centred cream blending easily into neutral interiors appreciated by the style-conscious arranger.
Coastal or wind-exposed site Its relatively low, bushy build and strong framework withstand blustery, wet conditions, keeping flowers presentable without staking, suiting exposed plots tended by a practical coastal-resident.
Low-maintenance “girly” front garden scheme The romantic colour and soft cups read as gently feminine without being fussy, while good disease resistance limits spraying and complex care for the design-aware yet time-poor beginner.

Styling ideas

  • Romantic-Entry – Line a short front path with LOVE LETTER and low lavender, echoing cottage charm in a compact London terrace – ideal for urban homeowners wanting graceful order.
  • Cream-Cloud – Mass-plant three to five bushes in a square bed with nepeta at the base, creating a floating cushion of cream above blue haze – for relaxed family gardens.
  • Balcony-Focus – Grow a single plant in a 50 L clay pot with trailing thyme around the rim, forming a calm focal point – perfect for small patios and balconies.
  • Pastel-Border – Mix with pale pink campanulas and soft grasses to soften fencing, using the rose as repeating structure – suited to those seeking gentle, low-fuss elegance.
  • Formal-Stripe – Create a low edging row with clipped rosemary behind, pairing tidy rose mounds with evergreen texture – for gardeners who prefer clean, structured lines.

Technical cultivar profile
ParameterData
Name and registration Floribunda bed rose; registered as LENpiro, marketed as LOVE LETTER flower bed rose LENpiro; ARS exhibition name Love Letter®, floribunda exhibition and cut-flower category.
Origin and breeding Bred by Louis Lens in Belgium from ‘Pink Parfait’ × ‘Rosenelfe’; breeding year 1977, registered 1979, introduced 1980 by Lens Roses as a reliable garden and exhibition floribunda.
Awards and recognition Recognised early for ornamental quality, receiving Gold and Silver Medals at the 1979 Kortrijk/Courtrai rose trials, confirming its dependable bedding and show performance.
Growth and structural characteristics Compact, upright shrub reaching about 60–85 cm tall and 40–55 cm wide; moderately thorny, with dense, slightly glossy dark green foliage giving a full, well-covered plant silhouette.
Flower morphology Semi-double, cup-shaped blooms of 17–25 petals carried in clusters; large-flowered floribunda type with strong remontancy, giving a generous second flush and further repeats in suitable conditions.
Colour data and phenology Cream-white petals with a pastel lemon-yellow centre; buds show a translucent yellow tinge, colour intensifying in cool weather and fading to nearly uniform cream in warmer periods.
Fragrance and aroma Very light, barely perceptible rosy fragrance, more noticeable at close range than in the wider garden; chosen primarily for visual impact and flowering rhythm rather than scent.
Hip characteristics Sparse hip set; small spherical orange-red hips about 6–9 mm in diameter, appearing only occasionally and rarely dominating the plant’s overall ornamental effect in typical summer pruning regimes.
Resistance and winter hardiness Rated H7, hardy to approximately –21 to –18 °C; good resistance reported to black spot, powdery mildew and rust, supporting low-input care in average British garden conditions.
Horticultural recommendations Best in full sun with improved, well-drained soil; spacing 25–50 cm depending on hedge or specimen use, 10–12 plants/m² for mass bedding; suitable for beds, borders, containers and cutting.

LOVE LETTER Flower bed rose LENpiro offers compact, repeat-flowering elegance with robust health and enduring own-root vigour, a thoughtful choice if you seek lasting structure and gentle colour in your garden.

Detailed product attributes

Product Identification Data

Product Name: LOVE LETTER – cream-white bedding floribunda rose - Lens
Product Type: eleanorROSE® ORIGINAL - 2-litre own-root potted rose
Cultivar Authenticity: Verified:04.03.2025
Cultivar Quality Rating: premium gold
Item Number: [1346] 53-289 (14.02.2026) eleanorrose.co.uk

Name and Registration

Meaning of Cultivar Name: The term "Love Letter" refers to a love letter.
Original Trade Name: Love Letter®
Current Trade Name: Love Letter Flower bed rose LENpiro
Rose Group: Floribunda
Commercial Type: bedding floribunda rose
Commercial Group: Bed rose
Exhibition Category: cut flower; exhibition floribunda
Collection: Flower bed rose

Origin and Breeding

Initial Distributor: Lens Roses (Belgium)
Breeder: Louis Lens
Breeding Company / Institution: Lens Roses (Belgium)
Breeding Year: Belgium, 1977
Parentage: ‘Pink Parfait’ × ‘Rosenelfe’

Awards and Honours

Competition and Show Awards: Kortrijk/Courtrai – Gold and Silver Medal (1979)

Growth and Structural Characteristics

Height: 2-2.8ft (60-85 cm)
Spread: 1.3-1.8ft (40-55 cm)
Growth Habit: upright
Foliage: The variety has dense foliage, with leaves that have a slightly glossy surface and a dark green hue.
Prickliness: moderately thorny
Self-Cleaning Description: No data on self-cleaning.
Self-Cleaning Intensity: No data on self-cleaning strength.

Flower Morphology

Petal Count: 17-25
Flower Fullness: semi double
Flower Shape: cup-shaped
Flower Size: L (2,75-3,95 in)
Inflorescence Type: cluster-flowered
Colour Code: ARS code: W RHS code: 155D (outer), 4C (inner)
Repeat Flowering: Remontant; the second flowering is also abundant.

Colour Data and Phenology

Colour: cream-white
Flower Colour Description: Cream-white petals with a soft, pastel lemon-yellow flush in the centre.
Closed Bud: Delicately creamy white with a translucent lemon-yellow tinge at the tip.
Newly Opened Flower: The outer petals are a pure creamy white, and the flower's centre shows a pale lemon‑yellow tone.
Full Bloom: Mostly cream-white surface, with a slight, pale lemon-yellow sheen in the centre.
Before Fading: The lemon-yellow tone fades, the petals uniformly blanching to a light cream-white.
Colour Fading Description: Becomes paler in hot conditions, while cooler weather intensifies the yellowish centre.

Fragrance and Aroma

Fragrance Strength: very weak, barely perceptible fragrance rose
Fragrance Character: rosy character
Pollinator Attraction: Its semi-double flower form and partially obscured stamens make it only moderately attractive to pollinators.
Pollinator-Friendly Rating: Semi-double-flowered variety; attracts pollinators only to a limited extent, therefore at best partly pollinator-friendly and primarily ornamental.

Hip Characteristics

Hip Shape: spherical
Hip Colour: orange-red
Hip Comment: Rose hip formation is expected to be sparse; the hips are 6–9 mm in diameter, spherical and orange-red.

Resistance and Hardiness

Hardiness (°C): -21–-18 °C
Heat and Drought Tolerance Description: No data are available on heat–drought tolerance.
Disease Resistance: resistant
  • powdery mildew – resistant
  • black spot – resistant
  • rust – resistant

Horticultural Recommendations

Recommended Planting Distance: for mass planting 30 cm, for hedging 25 cm, as a specimen 50 cm
Planting Density: square planting 10,1 plants/m², hexagonal arrangement 11,6 plants/m²
Partial Shade Tolerance: Best in a sunny spot
Maintenance Requirement: Maintenance requirement low; good disease resistance, generally requires little intervention.
Primary Uses: flower beds, borders, containers, cut flowers

Comments

Strengths: Season-spanning – Customer-centric focus
Companion Plants: Rosmarinus officinalis - rosemary Campanula carpatica - Carpathian bellflower Prunus laurocerasus 'Miki' - cherry laurel
Comment: -
LOVE LETTER – cream-white bedding floribunda rose - Lens
Cream-white petals with a soft, pastel lemon-yellow flush in the centre. - bedding floribunda rose - very weak, barely perceptible fragrance rose - rosy character
The rose webshop. - cream-white - Love Letter - bedding floribunda rose - (2-2.8ft (60-85 cm))
Inflorescence: cluster-flowered Height: 2-2.8ft (60-85 cm) Flower shape: cup-shaped Winter hardiness: 6b cream-white - Lens Roses (Belgium) bedding floribunda rose - Flower size: L (2,75-3,95 in) Flower size: L (2,75-3,95 in) - Height: 2-2.8ft (60-85 cm) Height: 2-2.8ft (60-85 cm) - Flower fullness: semi double Love Letter - Roses in the garden | eleanorROSE® Original - premium gold Louis Lens

We showcase the external appearance of the roses available for online purchase from our webshop.


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Information

In what condition do we send the rose from our online webshop?

Let us ask ourselves the question: What would I like to use the rose for?
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Care guide

Our product is a rose grown with the unique PharmaRosa® cultivation technology!

2 litre, own-root, potted rose.
With shoots appropriate to the season.
With a root system that thoroughly permeates the growing medium.
Quality in line with the requirements of the E.N.A. (European Nurserystock Association).
In unique packaging designed to prevent damage.
Can be planted during frost-free periods.
True-to-name rose plant with a unique identifier.

The PharmaRosa® own-root potted rose is a fully rooted plant that guarantees reliable establishment for you, so it can be planted at any time of the year during frost-free periods.


Crop: several varieties at several stages of development in a short crop section.
Shoot system: intensive growth of fresh basal shoots on a young plant.
Root system: demonstration of a vigorous root system that permeates the growing medium, with the pot removed.
Balance: mature plant with the development of the root system and the shoots in harmony.

Information about the videos
This video series is not a “seasonal showcase”, but makes the essence of the PharmaRosa® own-root cultivation tangible: how the plant is structured, what the root system looks like and how the shoot system renews itself. The footage was therefore recorded at several different times on plants at various stages of development, so mixed leaf cover and differing levels of development may appear in the videos. This is not a “sample” of the consignment delivered, but an illustration of how the technology works. The current, season-specific condition of the rose you are purchasing (the state in which you can expect to receive it in the parcel) is shown at the top of the product page.

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Product types

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Garden roses for the family garden, with minimal care  → ORIGINAL®
Premium garden roses – instant impact, a truly showpiece garden  → EXTRA®
Pages for professionals and private customers
Roses for public spaces – large areas, sustainable maintenance  → NATURAL®
Roses for projects – hedge and row planting, fast implementation  → RAPID®
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Company details

PharmaRosa Ltd.
Company registration number: 01-09-717479
VAT number: 13075314-2-43
Plant health registration no.: HU130721
Bank account (IBAN):
HU85117631891388688400000000
BIC (SWIFT): OTPVHUHB
Bank name: OTP Bank Nyrt.