Romantic rose

52-691-1
52-691-2

Emilien Guillot™

Générosa®

MASemgui – Dominique Massad

Vibrant, deep orange-red that fades to a coral hue. - nostalgia rose - strong, noticeable from a distance scented rose - rich, fruity-spicy character

– Vibrant orange-red blooms with nostalgic charm.
– Strong, rich fruity-spicy fragrance.
– Large, very double rosette flowers.
– Bushy, compact shrub with glossy foliage.
– Good heat and drought tolerance.
Special feature: Colour shifts beautifully from deep orange-red to soft coral-pink tones in sun and with age.
Elegant spaces – Long lifespan
Emilien Guillot™
eleanorROSE® ORIGINAL 2-litre own-root potted rose
23,00 £
Unfortunately, we are currently unable to ship to the United Kingdom; we only deliver to countries within the European Union. For more information, please contact us!
4.5 (6258)
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EMILIEN GUILLOT™ – orange-red nostalgic rose

Imagine coming home to a compact front garden where fragrance, warm colour and generous flowering welcome you after a rainy London day, the glossy foliage coping calmly with blustery, damp weather and changeable skies. EMILIEN GUILLOT™ is a nostalgic Générosa® shrub rose combining strong, fruity-spicy perfume with large, very double, old-rose style blooms in rich orange-red, softening to coral. As an own-root shrub it builds a stable framework and regenerates well, supporting a long, reliable lifespan with less worry about graft failure. Plant once in reasonable soil, give light annual pruning and deadheading, and it will settle into a busy family garden with minimal fuss. Expect firm root establishment in year one, fuller top growth in year two and a convincing impact of romantic blooms and scent by year three, all in a scale that suits smaller urban plots while feeling genuinely luxurious.


Usage options

Target areaReasoning
Small front garden focal point The bushy, compact habit (around 75–105 cm high) makes EMILIEN GUILLOT™ ideal as a single statement shrub beside a path or front door, giving a refined nostalgic look without overpowering a tight urban space – perfect for the busy city homeowner.
Romantic mixed border Large, very double rosette blooms repeat through the season, bringing reliable colour and structure among perennials and grasses; with only moderate maintenance, it integrates smoothly into family borders – well suited to the relaxed hobby gardener.
Cut-flower rose for the house XL, strongly scented flowers on bushy stems provide characterful indoor arrangements, so one shrub can supply vases from late spring to autumn, adding value beyond the garden itself – attractive for the home-focused flower lover.
Own-root long-term planting Supplied on its own roots, this rose forms a resilient, regenerating base with no graft union to fail, supporting a long-lived planting that can be rejuvenated by harder pruning when needed – reassuring for the long-term planner.
Weather-tolerant urban bed Glossy, dense foliage and good heat tolerance help the plant handle exposed, rain-washed sites with fluctuating moisture and wind, making it a solid choice for changeable coastal-influenced climates – ideal for the practical urban gardener.
Clay or chalky soil family garden Once established, the shrub copes well in typical British heavy or alkaline soils, provided drainage is reasonable; its steady growth and medium maintenance needs suit low-input front gardens – useful for the time-stretched family.
Large container on balcony or patio In a 40–50 litre peat-free container with regular watering, the compact stature and repeat flowering make a richly coloured feature for balconies or paved terraces where in-ground planting is limited – perfect for the space-conscious flat dweller.
Structured edging or small hedge Planting at 50–60 cm intervals creates a low, scented line that defines paths or front boundaries, while the medium maintenance level keeps seasonal care workable for non-specialists – suitable for the design-aware beginner.

Styling ideas

  • Romantic-Entrance – Frame a townhouse doorway with EMILIEN GUILLOT™ underplanted with dwarf scabious and evergreen euonymus for year-round structure – for style-conscious front-garden owners.
  • Cottage-Stripe – Create a short hedge of roses along a path, alternating with lavender or nepeta to echo the coral-orange blooms – for those who love relaxed cottage character.
  • Urban-Meadow – Combine this rose with airy switchgrass ‘Sangria’ and light perennials in a narrow bed to soften paving and capture post-rain light – for sustainable city-garden enthusiasts.
  • Balcony-Bouquet – Grow one plant in a 50 litre pot with sage and thyme, using rainwater where possible, to enjoy repeated scented cut flowers from a compact space – for balcony and terrace dwellers.
  • Evening-Nook – Place near a favourite bench with pale companion flowers so the deep orange-red blooms and strong perfume stand out at dusk – for quiet-evening garden users.

Technical cultivar profile
ParameterData
Name and registration Générosa® shrub rose; Romantic nostalgia type. Registered as MASemgui, marketed as Emilien Guillot™ Générosa®. ARS exhibition name Emilien Guillot. Verified premium silver quality for garden use.
Origin and breeding Bred by Dominique Massad for Roseraies Guillot, France, from unknown parentage. Breeding completed 1997, introduced and registered in 2001 as part of the Générosa® collection of romantic shrub roses.
Growth and structural characteristics Bushy, compact shrub typically 75–105 cm high and 55–75 cm wide, with dense, dark green glossy foliage and moderate prickles. Forms a rounded outline suitable for beds, edging and container cultivation.
Flower morphology Very double, rosette-shaped flowers with more than 40 petals, forming XL-sized blooms in cluster inflorescences. Remontant, with a strong first flush and lighter subsequent repeats, best performance with regular deadheading.
Colour data and phenology Vibrant deep orange-red blooms (RHS 34A outer, 35A inner) that fade to coral and soft pink tones in sun. Colour effect evolves from intense vermilion-orange buds to quartered, cup-shaped flowers with softer edges.
Fragrance and aroma Strong, distance-carrying perfume with a rich fruity-spicy character, reminiscent of heritage shrub roses. Scent is most notable in warm, still conditions and makes the variety particularly suitable for seating areas and cutting.
Hip characteristics Hip set is usually modest due to very double flowers; where present, hips are small, spherical, around 8–12 mm diameter, in an orange-red colour that can give a light decorative effect in late season.
Resistance and winter hardiness Hardy to approximately –21 to –18 °C (RHS H7, USDA 6b, Swedish zone 3). Heat tolerant with regular watering in dry spells. Disease resistance medium overall, with good black spot resistance and moderate mildew and rust tolerance.
Horticultural recommendations Best in sunny sites with reasonably drained soil, including clay or chalk. Plant 50–90 cm apart depending on use. Medium maintenance: annual pruning, deadheading, watering in drought and occasional pest or disease checks as needed.

EMILIEN GUILLOT™ offers richly scented nostalgic blooms on a compact, long-lived own-root shrub, ideal for small front gardens or containers, and is an excellent choice if you seek lasting character with manageable care.

Detailed product attributes

Product Identification Data

Product Name: EMILIEN GUILLOT™ – orange-red nostalgic rose - Massad
Product Type: eleanorROSE® ORIGINAL - 2-litre own-root potted rose
Cultivar Authenticity: Verified:29.03.2025
Cultivar Quality Rating: premium silver
Item Number: [224] 52-691 (14.02.2026) eleanorrose.co.uk

Name and Registration

Meaning of Cultivar Name: The name is a male given name.
Original Trade Name: Émilien Guillot®
Current Trade Name: Emilien Guillot™ Générosa® MASemgui
Rose Group: Romantica, Shrub
Commercial Type: nostalgia rose
Commercial Group: Romantic rose
Exhibition Category: cut flower; exhibition shrub rose
Collection: Générosa®

Origin and Breeding

Initial Distributor: Roseraies Guillot (France)
Breeder: Dominique Massad
Breeding Company / Institution: Guillot; Roseraies Pierre Guillot
Breeding Year: France, 1997
Parentage: unknown

Growth and Structural Characteristics

Height: 2.5-3.4ft (75-105 cm)
Spread: 1.8-2.5ft (55-75 cm)
Growth Habit: bushy
Foliage: The variety has dense foliage. Its leaves have a glossy surface and a dark green hue.
Prickliness: moderately thorny
Self-Cleaning Description: Most of the spent flowers remain on the plant and need to be removed manually.
Self-Cleaning Intensity: Self-cleaning is weak.

Flower Morphology

Flower Fullness: very double flowered
Flower Shape: rosette
Flower Size: XL (3,5 in -)
Inflorescence Type: cluster-flowered
Colour Code: ARS code: Or RHS code: 34A (outer), 35A (inner)
Repeat Flowering: Remontant; its second flowering is not as abundant.

Colour Data and Phenology

Colour: orange-red
Flower Colour Description: Vibrant, deep orange-red that fades to a coral hue.
Closed Bud: Glossy, cone-shaped bud with a deep orange-red hue.
Newly Opened Flower: The outer petals are a brilliant vermilion‑orange, with a slightly yellowish tinge at the centre.
Full Bloom: Quartered, cup-shaped coral–orange‑red petals with a softer shade at the edges.
Before Fading: The colour fades from pale rose to coral, with pastel pink at the edges.
Colour Fading Description: Its vivid orange–vermilion colour fades over time and in strong sunlight to a coral pink.

Fragrance and Aroma

Fragrance Strength: strong, noticeable from a distance scented rose
Fragrance Character: rich, fruity-spicy character
Pollinator Attraction: Its very double (40+ petalled) flowers attract pollinators poorly, as the densely double flower form and reduced accessibility of the stamens limit insect access.
Pollinator-Friendly Rating: Its very double flowers conceal the stamens and it is primarily an ornamental variety

Hip Characteristics

Hip Shape: spherical
Hip Colour: orange-red
Hip Comment: Hip formation is expected to be limited due to the double flowers; the hips are spherical, 8–12 mm in diameter and orange-red.

Resistance and Hardiness

Hardiness (°C): -21–-18 °C
Heat and Drought Tolerance Description: Withstands heat well; requires regular watering during prolonged dry periods.
Disease Resistance: medium
  • powdery mildew – medium
  • black spot – resistant
  • rust – medium

Horticultural Recommendations

Recommended Planting Distance: for mass planting 60 cm, for hedging 50 cm, as a specimen 90 cm
Planting Density: square planting 2,8 plants/m², hexagonal arrangement 3,2 plants/m²
Partial Shade Tolerance: Preferably for sunny locations
Maintenance Requirement: Maintenance requirement medium; occasionally requires pest control.
Primary Uses: flower bed, edging, specimen, cut flower, park

Comments

Strengths: Elegant spaces – Long lifespan
Companion Plants: Scabiosa columbaria - dwarf scabious Panicum virgatum 'Sangria' - switchgrass 'Sangria' Euonymus fortunei 'Minimus' - small-leaved wintercreeper 'Minimus'
Comment: -
EMILIEN GUILLOT™ – orange-red nostalgic rose - Massad
Vibrant, deep orange-red that fades to a coral hue. - nostalgia rose - strong, noticeable from a distance scented rose - rich, fruity-spicy character
Online rose purchase - orange-red - Emilien Guillot™ - nostalgia rose - (2.5-3.4ft (75-105 cm))
Inflorescence: cluster-flowered Height: 2.5-3.4ft (75-105 cm) Flower shape: rosette Winter hardiness: - orange-red - Roseraies Guillot (France) nostalgia rose - Flower size: XL (3,5 in -) Flower size: XL (3,5 in -) - Height: 2.5-3.4ft (75-105 cm) Height: 2.5-3.4ft (75-105 cm) - Flower fullness: very double flowered Emilien Guillot™ - Roses in the garden | eleanorROSE® Original - premium silver Dominique Massad

We showcase the external appearance of the roses available for online purchase from our webshop.


Which product type is right for you?


Information

In what condition do we send the rose from our online webshop?

Let us ask ourselves the question: What would I like to use the rose for?
Flower? - Location? - Screening? - Fragrance? - Height? - Breeder? - Rose hip?

Information on buying roses
Methods of payment - Delivery costs - Delivery - Complaints handling

Care guide

Our product is a rose grown with pharmaROSA®’s unique cultivation technology!

2-litre, own-root, potted rose.
With a shoot system appropriate to the season.
With a root system that thoroughly permeates the growing medium.
Quality compliant with the requirements of the E.N.A. (European Nurserystock Association).
Supplied in unique packaging that prevents damage.
Can be planted during frost-free periods.
True-to-variety rose bush with a unique identifier.

The pharmaROSA® own-root potted rose is a well-rooted plant that supports reliable establishment when planted and cared for properly, so it can be planted whenever the soil is not frozen.


Crop overview: several varieties and growth stages in a short crop section.
Shoot system: intensive growth of fresh basal shoots on a young plant.
Root system: demonstration of a vigorous root system permeating the growing medium, by removing the pot.
Balance: mature plant with root system and shoots in harmony with each other.

Information about the videos
The video series is not a “seasonal showcase”; it illustrates the essence of pharmaROSA® own-root cultivation in a tangible way: how the plant is built up, what the root system is like and how the shoot system regenerates. The recordings were therefore made at different times and with plants at various stages of development, so mixed foliage levels and differing stages of growth may appear in the videos. They are not a ‘sample’ of the batch dispatched, but a visual explanation of how the technology works. The current condition of the rose available to order — typical for the given period and similar to what you can expect to receive in the parcel — is shown in the upper part of the product page.

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Product types

Pages for private customers
Garden roses for the family garden, with minimal care  → ORIGINAL®
Premium garden roses – instant impact, a truly showpiece garden  → EXTRA®
Pages for professionals and private customers
Roses for public spaces – large areas, sustainable maintenance  → NATURAL®
Roses for projects – hedge and row planting, fast implementation  → RAPID®
For professional partners only
Production – propagation material for garden roses, wholesale  → NEONATAL®

Company details

PharmaRosa Ltd.
Company registration number: 01-09-717479
VAT number: 13075314-2-43
Plant health registration no.: HU130721
Bank account (IBAN):
HU85117631891388688400000000
BIC (SWIFT): OTPVHUHB
Bank name: OTP Bank Nyrt.