Flowerbed rose

52-857-1
52-857-2

Draga™

Frayla®

BOZdragfra – Biljana Božanić Tanjga

Vivid, full scarlet red hue with a moderately dark tone. - flowerbed shrub rose - mild, noticeable at close range scented rose - delicately rose-scented character

– Compact, low shrub for neat flowerbeds
– Vivid scarlet blooms with very good colour retention
– Remontant, flowers generously in repeated flushes
– Glossy, dark‑green foliage for strong contrast
– Hardy to around –20 °C, reliable in cold winters
Special feature: Mild, delicately rose‑scented flowers ideal for close seating areas.
Supports local wildlife – Long-term garden plan
Draga™
eleanorROSE® ORIGINAL 2-litre own-root potted rose
21,20 £
Unfortunately, we are currently unable to ship to the United Kingdom; we only deliver to countries within the European Union. For more information, please contact us!
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DRAGA™ – scarlet flowerbed shrub rose

Step past the front gate and meet Draga, a compact scarlet shrub rose designed for today’s smaller city gardens, where dependable colour and low-effort care matter more than show-bench perfection. Its vivid blooms hold their scarlet brightness with very good colour retention, even after summer showers and blustery spells that often challenge exposed, rain‑soaked UK plots along breezy coasts and heavier clay soils. With a neat, bushy habit and dark, glossy foliage, DRAGA™ slips easily into narrow front beds, shared pathways and small borders without overwhelming the space. Planted in your eleanorROSE® ORIGINAL 2‑litre pot, it settles in steadily – roots in year one, stronger shoots in year two, and full ornamental impact by year three – giving you a long‑lived, own‑root presence that can quietly regenerate if damaged. Choose DRAGA™ where you want a modestly scented, scarlet accent that stays in balance with sustainable, rainwater‑wise planting and the rhythm of everyday urban life.


Usage options

Target area Reasoning
Small front garden flowerbed The compact 35–55 cm height and dense, dark-green foliage make DRAGA™ ideal for narrow London-style front beds, bringing strong scarlet colour without blocking windows or paths. Over time it forms a durable, own-root structure that fits busy homeowners.
Low edging along paths Regular, cupped clusters and a modest spread of 35–60 cm create a tidy, low edging that frames gravel or brick paths with clear definition. Medium self-cleaning means only occasional deadheading to keep the line crisp, suiting beginners.
Statement plant in a large container In a 40–50 litre or larger pot with good drainage, DRAGA™ forms a compact, upright shrub whose colour holds well through summer. Its own-root form offers long-term stability, ideal for renters or balcony users wanting movable planting, especially urbanites.
Mixed border in heavy soil The bushy habit and medium disease resistance cope well in ordinary UK garden conditions, especially when planted slightly raised to improve drainage on heavier clay, which often stays wet and windy through the shoulder seasons for many families.
Rainwater-conscious front garden DRAGA™ appreciates consistent moisture yet dislikes waterlogging, making it a good partner for permeable drives, gravel mulches and rainwater-fed beds where surface water drains slowly, but planting still needs to look composed for passing neighbours.
Compact flowering hedge At 40 cm spacing, plants knit into a low, semi-formal hedge with a long scarlet display and neat outline, ideal for subtly dividing play areas from decorative space without installing hard fencing, supporting privacy for growing families.
Colour accent near seating The mild, close-range rose fragrance and intense scarlet blooms work well beside a bench or small patio, where flowers can be appreciated at eye level and occasionally cut for small vases by relaxed weekend gardeners.
Urban public or shared spaces Originally bred as a flowerbed shrub, DRAGA™ offers a compact, repeat-flowering structure that suits communal front strips and shared courtyards, providing reliable seasonal interest with moderate maintenance demands for local residents.

Styling ideas

  • Scarlet-Ribbon – Line a short front path with DRAGA™ and low Nepeta for a soft blue carpet under crisp scarlet blooms – ideal for small-property owners wanting order with gentle movement.
  • Balcony-Jewel – Place one plant in a 50-litre terracotta pot with trailing thyme for fragrance and easy care – suited to city dwellers seeking colour on limited balcony space.
  • Clay-Softener – In heavier soil, raise a narrow bed and pair DRAGA™ with lavender and sage to improve drainage and add texture – helpful for homeowners working with challenging suburban plots.
  • Shared-Entrance – Use a trio of DRAGA™ beside a communal doorway with evergreen grasses for year-round structure – perfect for flat residents wanting smart kerb appeal without complex upkeep.
  • Evening-Seat – Flank a small bench with DRAGA™ and pale Gypsophila repens ‘Knuddel’ for a romantic, low-growing cloud of white and scarlet – attractive to those who enjoy quiet, scented pauses outdoors.

Technical cultivar profile
Characteristic Data
Name and registration Frayla® Collection shrub rose, registered as BOZdragfra, marketed as DRAGA™ Frayla®. A premium flowerbed shrub rose with verified authenticity for eleanorROSE® ORIGINAL 2-litre own-root production.
Origin and breeding Bred by Biljana Božanić Tanjga, PhenoGeno Roses doo, Serbia, with introduction and registration in 2020. Parentage is not disclosed; selection focused on compact habit and vivid scarlet colour.
Growth and structural characteristics Compact, bushy shrub 35–55 cm tall and 35–60 cm wide, with dark-green, glossy, dense foliage and moderate prickles. Self-cleaning is medium; spent clusters may need occasional removal to tidy the plant.
Flower morphology Double, cupped flowers with 26–39 petals, large size around 2.75–3.95 inches, borne in clustered inflorescences. Remontant habit gives a generous second flush, extending ornamental value through the season.
Colour data and phenology Vivid scarlet-red blooms, RHS 46A inside and out, with deep scarlet buds. Colour fades only slightly to mid red while retaining warmth, giving very good colour retention from opening to full bloom in garden conditions.
Fragrance and aroma Mild but noticeable rose fragrance at close range, best appreciated near seating or paths. Primarily an ornamental variety; not selected for intense perfume but offers a gentle, pleasant background scent.
Hip characteristics Occasionally forms small, ovoid rose hips 8–12 mm in diameter, maturing orange-red. Not a reliable hip producer; hips are a minor seasonal accent rather than a primary design feature.
Resistance and winter hardiness Medium resistance to powdery mildew, black spot and rust; standard preventive care advised in humid areas. Hardy to approximately −21 to −18 °C (RHS H7, USDA 6b), suitable for most UK and similar climates.
Horticultural recommendations Prefers sunny positions with well-drained soil; watering needed in extended drought. Spacing: 45 cm in beds, 40 cm for hedges, 70 cm as specimen, 4.9–5.7 plants/m² for mass plantings in urban or private gardens.

DRAGA™ offers compact scarlet flowering, steady repeat performance and long-lived, regenerating own-root growth; a considered choice if you favour reliable colour with modest care in everyday gardens.

Detailed product attributes

Product Identification Data

Product Name: DRAGA™ – scarlet flowerbed shrub rose - Tanjga
Product Type: eleanorROSE® ORIGINAL - 2-litre own-root potted rose
Cultivar Authenticity: Verified:27.05.2025
Cultivar Quality Rating: premium bronze
Item Number: [288] 52-857 (14.02.2026) eleanorrose.co.uk

Name and Registration

Meaning of Cultivar Name: The Serbian word "draga" means dear, precious, beloved.
Current Trade Name: Draga™ Frayla® BOZdragfra
Rose Group: Shrub
Commercial Type: flowerbed shrub rose
Commercial Group: Bed rose
Exhibition Category: shrub rose
Collection: Frayla®

Origin and Breeding

Initial Distributor: PhenoGeno Roses (Serbia)
Breeder: Biljana Božanić Tanjga
Breeding Company / Institution: PhenoGeno Roses doo (Serbia)
Breeding Year: -, 2018
Parentage: unknown

Growth and Structural Characteristics

Height: 1.1-1.8ft (35-55 cm)
Spread: 1.1-2ft (35-60 cm)
Growth Habit: compact
Foliage: The variety has dense foliage, with leaves that have a glossy surface and a dark‑green hue.
Prickliness: moderately thorny
Self-Cleaning Description: Spent flowers often remain on the plant and require subsequent cleaning.
Self-Cleaning Intensity: Self-cleaning: medium

Flower Morphology

Petal Count: 26-39
Flower Fullness: double-flowered
Flower Shape: cupped
Flower Size: L (2,75-3,95 in)
Inflorescence Type: clustered
Colour Code: ARS code: mr RHS code: 46A (outer), 46A (inner)
Repeat Flowering: Remontant, producing a generous second flush.

Colour Data and Phenology

Colour: scarlet
Flower Colour Description: Vivid, full scarlet red hue with a moderately dark tone.
Closed Bud: Deep scarlet red with a slightly glossy surface.
Newly Opened Flower: Pure scarlet-red petal edges, the centre a slightly darker shade.
Full Bloom: Even, intense scarlet red with a matt inner surface.
Before Fading: The scarlet colour gently fades to a mid red while retaining its warm tone.
Colour Fading Description: As the flower opens, the vivid scarlet red only slightly fades to a mid‑red and the warm tone remains.

Fragrance and Aroma

Fragrance Strength: mild, noticeable at close range scented rose
Fragrance Character: delicately rose-scented character
Pollinator Attraction: Its strongly double, cup-shaped flowers and limited accessibility of the stamens make it less attractive to pollinating insects.
Pollinator-Friendly Rating: Its double, cup-shaped flowers largely conceal the stamens, so it is only weakly attractive to pollinators and is primarily an ornamental variety.

Hip Characteristics

Hip Shape: egg-shaped
Hip Colour: orange-red
Hip Comment: A small, occasionally formed, 8–12 mm in diameter, ovoid, orange-red rose hip.

Resistance and Hardiness

Hardiness (°C): -21–-18 °C
Heat and Drought Tolerance Description: Tolerates summer heat well; requires regular watering during prolonged dry periods.
Disease Resistance: medium
  • powdery mildew – medium
  • black spot – medium
  • rust – medium

Horticultural Recommendations

Recommended Planting Distance: for mass planting 45 cm, for hedging 40 cm, as a specimen 70 cm
Planting Density: square planting 4,9 plants/m², hexagonal arrangement 5,7 plants/m²
Partial Shade Tolerance: Best suited to sunny locations
Maintenance Requirement: Maintenance requirement medium; occasionally requires pest and disease control.
Primary Uses: flowerbed, edging, container, cut flower, urban green space

Comments

Strengths: Supports local wildlife – Long-term garden plan
Companion Plants: Potentilla neumanniana - spring cinquefoil Vinca minor - lesser periwinkle Gypsophila repens 'Knuddel' - creeping baby's‑breath 'Knuddel'
Comment: -
DRAGA™ – scarlet flowerbed shrub rose - Tanjga
Vivid, full scarlet red hue with a moderately dark tone. - flowerbed shrub rose - mild, noticeable at close range scented rose - delicately rose-scented character
Rose Shopping Online - scarlet - Draga™ - flowerbed shrub rose - (1.1-1.8ft (35-55 cm))
Inflorescence: clustered Height: 1.1-1.8ft (35-55 cm) Flower shape: cupped Winter hardiness: - scarlet - PhenoGeno Roses (Serbia) flowerbed shrub rose - Flower size: L (2,75-3,95 in) Flower size: L (2,75-3,95 in) - Height: 1.1-1.8ft (35-55 cm) Height: 1.1-1.8ft (35-55 cm) - Flower fullness: double-flowered Draga™ - Roses in the garden | eleanorROSE® Original - premium bronze Biljana Božanić Tanjga

We showcase the external appearance of the roses available for online purchase from our webshop.


Which product type is right for you?


Information

In what condition do we send the rose from our online webshop?

Let us ask ourselves the question: What would I like to use the rose for?
Flower? - Location? - Screening? - Fragrance? - Height? - Breeder? - Rose hip?

Information on buying roses
Methods of payment - Delivery costs - Delivery - Complaints handling

Care guide

Our product is a rose grown with the unique PharmaRosa® cultivation technology!

2 litre, own-root, potted rose.
With shoots appropriate to the season.
With a root system that thoroughly permeates the growing medium.
Quality in line with the requirements of the E.N.A. (European Nurserystock Association).
In unique packaging designed to prevent damage.
Can be planted during frost-free periods.
True-to-name rose plant with a unique identifier.

The PharmaRosa® own-root potted rose is a fully rooted plant that guarantees reliable establishment for you, so it can be planted at any time of the year during frost-free periods.


Crop: several varieties at several stages of development in a short crop section.
Shoot system: intensive growth of fresh basal shoots on a young plant.
Root system: demonstration of a vigorous root system that permeates the growing medium, with the pot removed.
Balance: mature plant with the development of the root system and the shoots in harmony.

Information about the videos
This video series is not a “seasonal showcase”, but makes the essence of the PharmaRosa® own-root cultivation tangible: how the plant is structured, what the root system looks like and how the shoot system renews itself. The footage was therefore recorded at several different times on plants at various stages of development, so mixed leaf cover and differing levels of development may appear in the videos. This is not a “sample” of the consignment delivered, but an illustration of how the technology works. The current, season-specific condition of the rose you are purchasing (the state in which you can expect to receive it in the parcel) is shown at the top of the product page.

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Product types

Pages for private customers
Garden roses for the family garden, with minimal care  → ORIGINAL®
Premium garden roses – instant impact, a truly showpiece garden  → EXTRA®
Pages for professionals and private customers
Roses for public spaces – large areas, sustainable maintenance  → NATURAL®
Roses for projects – hedge and row planting, fast implementation  → RAPID®
For professional partners only
Production – propagation material for garden roses, wholesale  → NEONATAL®

Company details

PharmaRosa Ltd.
Company registration number: 01-09-717479
VAT number: 13075314-2-43
Plant health registration no.: HU130721
Bank account (IBAN):
HU85117631891388688400000000
BIC (SWIFT): OTPVHUHB
Bank name: OTP Bank Nyrt.