Flowerbed rose

40-047-1
40-047-2

Bright as a Button

Bedding rose

CHEwsumsigns – Christopher Hugh Warner

The petals are a vivid mid-pink hue with a striking deep crimson-red eye at the centre. - floribunda bedding rose - mild, subtly scented rose - fresh, fruity-floral

– Striking pink blooms with bold crimson eye.
– Bushy, compact habit for beds and borders.
– Reliable repeat flowering all season.
– Excellent disease resistance in gardens.
– Mild fresh, fruity-floral fragrance.
Special feature: Highly attractive to bees and other pollinators, with decorative orange-red hips extending the season.
Timeless elegance – Clear professional advice
Bright as a Button
eleanorROSE® ORIGINAL 2-litre own-root potted rose
23,10 £
Unfortunately, we are currently unable to ship to the United Kingdom; we only deliver to countries within the European Union. For more information, please contact us!
3 (3978)
facebook   twitter

BRIGHT AS A BUTTON – pink bedding floribunda rose – Warner

Under soft summer showers or bright coastal breeze, BRIGHT AS A BUTTON settles effortlessly into a compact, bushy rhythm, ideal for London front gardens and rainwater‑wise spaces where run‑off meets planting rather than paving. Its open, single blooms with golden stamens are genuinely pollinator friendly, repeating from early season into autumn with little more than occasional deadheading and basic watering. As an own‑root shrub it builds invisible strength first, rewarding you as roots, then shoots, then full display mature into lasting balance over three seasons. Glossy dark foliage, excellent disease resistance and RHS‑recognised garden performance make this an easy choice for busy urban gardeners who still want a front garden that quietly feels alive.


Usage options

Target areaReasoning
Small London front garden bed Compact height with generous spread quickly fills narrow beds, giving an abundant look without crowding the space or the pavement. Reliable repeat flowering and good disease resistance mean less fuss and more colour for the time‑pressed homeowner
Rainwater‑friendly, clay‑soil border Bushy roots on own‑root plants anchor well in improved heavy clay, coping with periodic wet spells between dry periods, especially where downpipes feed into planting. This suits those redesigning front gardens to handle rainfall more intelligently for the urban gardener
Pollinator‑rich “girly” pastel scheme Single, open flowers with exposed stamens offer easy access for bees while the pink and crimson eye pairs beautifully with soft perennials for a romantic feel, ideal when you want wildlife value without sacrificing prettiness as a beginner
Low‑maintenance family border Good self‑cleaning means many spent blooms drop away on their own, so borders stay neat with minimal deadheading; repeat flowering keeps interest going through school holidays with little more than routine checks by a busy parent
Urban containers and large pots (40–50 litres+) Performs well in substantial, well‑drained containers, where its bushy habit and glossy foliage create a tidy structure on balconies or paved front gardens; own‑root stamina means you can keep the same plant for years as a city‑based renter
Mixed shrub and perennial bed Works as a mid‑border anchor among lavender, sage or nepeta, the bold crimson eye drawing the eye while the shrub framework stays compact and manageable, appealing if you want a coherent look without complex design skills as a casual planter
Lightly shaded aspect or east‑facing plot Tolerates partial shade, keeping flower production going where many roses would sulk, such as between buildings or on the shadier side of a terrace, making it a forgiving choice for the space‑limited urban owner
Long‑term, sustainable planting scheme Own‑root growth allows regeneration from the base after harsh pruning or weather damage and avoids issues with suckers, supporting a long‑lived, low‑input rose that matures gracefully over the years for the sustainability‑minded buyer

Styling ideas

  • Soft-urban drift – Plant in a loose ribbon along a short front path, weaving between Alchemilla mollis and low grasses, to soften hard paving for an eco‑aware townhouse family
  • Romantic-focus – Use as a focal clump near the doorstep with foxgloves and white nepeta for a gentle, “girly” welcome suited to terrace‑house creatives
  • Pastel-partner – Combine with lavender and pale pink clematis in a shared obelisk and underplant with thyme for fragrance‑loving balcony dwellers
  • Clay-cottage – In improved clay, mix with catmint and small hydrangeas to create a cottage‑style strip where driveways meet planting for suburban couples
  • Pollinator-path – Line a short front path with repeated groups, interplanted with alliums and salvias, to form a continuous bee‑friendly corridor for eco‑conscious beginners

Technical cultivar profile
PropertyData
Name and registration Floribunda Hybrid Hulthemia persica bedding rose; registered as CHEwsumsigns, marketed as Bright as a Button; ARS exhibition name ‘Eyes on Me’; part of the bedding rose collection.
Origin and breeding Bred by Christopher Hugh Warner in the United Kingdom (2006) from ‘Summer Wine’ × { [ ‘Tigris’ × ‘Baby Love’ ] × ‘SCRivbell’ }; introduced 2013 via Tasman Bay Roses in New Zealand.
Awards and recognition Holds the RHS Award of Garden Merit and major international trial honours, including Paris Bagatelle Second Prize, Grand Prix de la Rose SNHF, and New Zealand Nola Simpson Novelty Award.
Growth and structural characteristics Bushy, medium shrub 85–115 cm tall with 120–160 cm spread; dense, glossy dark green foliage (RHS 139A) and moderate prickles; good self‑cleaning keeps plants presentable with little grooming.
Flower morphology Single, flat blooms with 5–12 petals, medium sized in clustered trusses; remontant with an especially generous second flush, providing extended seasonal colour in beds, edging and containers.
Colour data and phenology Mid‑pink petals with a deep crimson eye; newly opened flowers show vivid contrast, then petals lighten to pastel tones as the eye softens, ensuring ongoing decorative interest as each truss develops.
Fragrance and aroma Mild, fresh fruity‑floral scent detectable at close range; not overpowering, making it suitable for front doors, paths and seating areas where subtle fragrance is preferred over intense perfume.
Hip characteristics Produces moderate numbers of small, ellipsoidal orange‑red hips (6–10 mm, RHS 43A) that add late‑season interest and complement autumn planting schemes without overwhelming the plant’s floral display.
Resistance and winter hardiness Rated H6 and USDA 7b, hardy to around −15 °C; strong resistance to powdery mildew, black spot and rust; tolerates heat reasonably well, needing extra water only in extended drought.
Horticultural recommendations Low‑maintenance; suitable for beds, edging, containers and urban green spaces; plant 85–155 cm apart depending on use; thrives in full sun to partial shade in well‑drained, improved garden soil.

BRIGHT AS A BUTTON offers long, bee‑friendly flowering, glossy healthy foliage and durable own‑root growth in compact spaces, making it a thoughtful choice if you want lasting interest from a single easy rose.

Detailed product attributes

Product Identification Data

Product Name: BRIGHT AS A BUTTON – pink bedding floribunda rose - Warner
Product Type: eleanorROSE® ORIGINAL - 2-litre own-root potted rose
Cultivar Authenticity: Verified:02.11.2025
Cultivar Quality Rating: premium silver
Item Number: [741] 40-047 (14.02.2026) eleanorrose.co.uk

Name and Registration

Meaning of Cultivar Name: The name refers to the English expression 'bright as a button'; it means lively and quick-witted, and its literal translation is 'bright as a button'.
Cultivar Synonym: Eyes on Me; Peace and Love; Raspberry Kiss
Registered Cultivar Name: CHEwsumsigns
Original Trade Name: Bright as a Button
Current Trade Name: Bright as a Button Bedding rose CHEwsumsigns
Rose Group: Floribunda, Hybrid Hulthemia persica
Commercial Type: floribunda bedding rose
Commercial Group: Bed rose
Exhibition Category: shrub rose
Collection: Bedding rose

Origin and Breeding

Initial Distributor: Tasman Bay Roses, Ltd. (New Zealand)
Breeder: Christopher Hugh Warner
Breeding Company / Institution: Chris Warner Roses, Greenfields, Brockton, Newport (United Kingdom)
Breeding Year: United Kingdom, 2006
Parentage: ‘Summer Wine’ × { [ ‘Tigris’ × ‘Baby Love’ ] × ‘SCRivbell’ }

Awards and Honours

Horticultural Ratings and Recommendations: RHS Award of Garden Merit
Competition and Show Awards: RHS Award of Garden Merit; Paris Bagatelle International Rose Competition – Second Prize (2011); Grand Prix de la Rose – SNHF (2013); New Zealand Rose Society – Nola Simpson Novelty Award (2013)

Growth and Structural Characteristics

Height: 2.8-3.8ft (85-115 cm)
Spread: 3.9-5.2ft (120-160 cm)
Growth Habit: bushy
Foliage: The variety's foliage is dense, and the leaves are glossy and dark green (RHS 139A).
Prickliness: moderately thorny
Self-Cleaning Description: Most spent blooms fall off naturally.
Self-Cleaning Intensity: self-cleaning: good

Flower Morphology

Petal Count: 5–12
Flower Fullness: single-flowered
Flower Shape: flat
Flower Size: M (1,5-2,75 in)
Inflorescence Type: clustered
Colour Code: ARS code: pb RHS code: 65B (outer), 60A (inner)
Repeat Flowering: Remontant: the second flowering is abundant.

Colour Data and Phenology

Colour: pink
Flower Colour Description: The petals are a vivid mid-pink hue with a striking deep crimson-red eye at the centre.
Closed Bud: Mid-toned pink, with a slightly deeper shade at the tip.
Newly Opened Flower: Light pink petals with a prominent purple eye-spot in the centre and golden stamens.
Full Bloom: The pink petals lighten, while the crimson eye remains intensely vivid.
Before Fading: The petals fade to a pastel pink, the eye spot fades to a more muted reddish-purple tone.
Colour Fading Description: As the bloom opens, the pink petals lighten and, before the flower fades, pale to a pastel pink; the purple eye spot is initially intense and later becomes muted.

Fragrance and Aroma

Fragrance Strength: mild, subtly scented rose
Fragrance Character: fresh, fruity-floral
Pollinator Attraction: Single, 5–12‑petalled open blooms with exposed stamens, whose accessibility enhances pollinator attraction, make this rose highly attractive to pollinators.
Pollinator-Friendly Rating: Single, 5–12-petalled open flowers with visible stamens, particularly pollinator-friendly.

Hip Characteristics

Hip Shape: ellipsoid-shaped
Hip Colour: orange-red (RHS 43A)
Hip Comment: Moderately abundant, 6–10 mm in diameter, ellipsoidal, orange‑red (RHS 43A) rose hip with ornamental value.

Resistance and Hardiness

Hardiness (°C): -15–-12 °C
Heat and Drought Tolerance Description: Tolerates heat well, endures moderate drought and requires watering during prolonged drought.
Disease Resistance: resistant
  • powdery mildew – resistant
  • black spot – resistant
  • rust – resistant

Horticultural Recommendations

Recommended Planting Distance: for mass planting 100 cm, for hedging 85 cm, as a specimen 155 cm
Planting Density: in square planting 1,0 plants/m², in hexagonal arrangement 1,2 plants/m²
Partial Shade Tolerance: suitable for partial shade
Maintenance Requirement: Maintenance requirement low; routine care is minimal and straightforward.
Primary Uses: flower bed, edging, container, urban green space

Comments

Strengths: Timeless elegance – Clear professional advice
Companion Plants: Alchemilla mollis - lady's mantle
Digitalis purpurea - foxglove
Clematis 'Little Artist' - clematis
Comment: It has good urban tolerance.
BRIGHT AS A BUTTON – pink bedding floribunda rose - Warner
The petals are a vivid mid-pink hue with a striking deep crimson-red eye at the centre. - floribunda bedding rose - mild, subtly scented rose - fresh, fruity-floral
The rose webshop. - pink - Bright as a Button - floribunda bedding rose - (2.8-3.8ft (85-115 cm))
Inflorescence: clustered Height: 2.8-3.8ft (85-115 cm) Flower shape: flat Winter hardiness: 5b pink - Tasman Bay Roses, Ltd. (New Zealand) floribunda bedding rose - Flower size: M (1,5-2,75 in) Flower size: M (1,5-2,75 in) - Height: 2.8-3.8ft (85-115 cm) Height: 2.8-3.8ft (85-115 cm) - Flower fullness: single-flowered Bright as a Button - Roses in the garden | eleanorROSE® Original - premium silver Christopher Hugh Warner

We showcase the external appearance of the roses available for online purchase from our webshop.


Which product type is right for you?


Information

In what condition do we send the rose from our online webshop?

Let us ask ourselves the question: What would I like to use the rose for?
Flower? - Location? - Screening? - Fragrance? - Height? - Breeder? - Rose hip?

Information on buying roses
Methods of payment - Delivery costs - Delivery - Complaints handling

Care guide

Our product is a rose grown with pharmaROSA®’s unique cultivation technology!

2-litre, own-root, potted rose.
With a shoot system appropriate to the season.
With a root system that thoroughly permeates the growing medium.
Quality compliant with the requirements of the E.N.A. (European Nurserystock Association).
Supplied in unique packaging that prevents damage.
Can be planted during frost-free periods.
True-to-variety rose bush with a unique identifier.

The pharmaROSA® own-root potted rose is a well-rooted plant that supports reliable establishment when planted and cared for properly, so it can be planted whenever the soil is not frozen.


Crop overview: several varieties and growth stages in a short crop section.
Shoot system: intensive growth of fresh basal shoots on a young plant.
Root system: demonstration of a vigorous root system permeating the growing medium, by removing the pot.
Balance: mature plant with root system and shoots in harmony with each other.

Information about the videos
The video series is not a “seasonal showcase”; it illustrates the essence of pharmaROSA® own-root cultivation in a tangible way: how the plant is built up, what the root system is like and how the shoot system regenerates. The recordings were therefore made at different times and with plants at various stages of development, so mixed foliage levels and differing stages of growth may appear in the videos. They are not a ‘sample’ of the batch dispatched, but a visual explanation of how the technology works. The current condition of the rose available to order — typical for the given period and similar to what you can expect to receive in the parcel — is shown in the upper part of the product page.

pharmarosa.ptpharmarosa.hupharmarosa.dkdenisarose.frfrancescarose.itcharlotterose.bekimrose.nlpharmarosa.skpharmarosa.atpharmarosa.co.ukpharmarosa.czpharmarosa.depharmarosa.ropharmarosa.sipharmarosa.hrpharmarosa.grpharmarosa.iepharmarosa.espharmarosa.plpharmarosa.lupharmarosa.bgpharmarosa.ltpharmarosa.sepharmarosa.lvpharmarosa.eepharmarosa.fipharmarosa.ru

Product types

Pages for private customers
Garden roses for the family garden, with minimal care  → ORIGINAL®
Premium garden roses – instant impact, a truly showpiece garden  → EXTRA®
Pages for professionals and private customers
Roses for public spaces – large areas, sustainable maintenance  → NATURAL®
Roses for projects – hedge and row planting, fast implementation  → RAPID®
For professional partners only
Production – propagation material for garden roses, wholesale  → NEONATAL®

Company details

PharmaRosa Ltd.
Company registration number: 01-09-717479
VAT number: 13075314-2-43
Plant health registration no.: HU130721
Bank account (IBAN):
HU85117631891388688400000000
BIC (SWIFT): OTPVHUHB
Bank name: OTP Bank Nyrt.