Velvety, deep crimson-red base colour that gradually deepens into a royal purple tone. - english rose - very strong, noticeable from a distance scented rose - full, classic old-rose, perfumed character
– Deep, velvety crimson-purple rosette blooms.
– Very strong classic old-rose fragrance.
– Reliable repeat flowering with abundant second flush.
– Compact, bushy habit for borders and specimens.
– Hardy to RHS H7, suitable for colder gardens.
– Special feature: Multiple show wins as a Modern Shrub Rose underline its proven exhibition quality.
Sensitive landscaping – Naturalistic style
eleanorROSE® ORIGINAL 2-litre own-root potted rose
21,20 £
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The Prince – AUSvelvet crimson-red English shrub rose
Step out after rainfall and you can imagine a narrow path edged with velvet blooms of ‘The Prince’, their deep crimson-purple tones settling beautifully into a small London front garden or shared urban courtyard. This compact English shrub rose is naturally bushy, staying within 80–130 cm, so it suits tight spaces and modest family plots without overwhelming your planting scheme. Large, very double rosette flowers appear in generous flushes through the season, offering romantic colour for borders, low hedges or a single specimen near the door. The fragrance is intensely classic, a powerful old-rose perfume that hangs in the air on humid evenings and pairs well with rainwater-saving, low-input planting that copes well with wind and showers along exposed streets. As an own-root rose, it builds a durable framework for a long garden life, with roots establishing in year one, top growth following in year two and full ornamental value by year three. Thoughtful spacing makes maintenance straightforward: a little deadheading, seasonal feeding and reliable watering are usually enough to enjoy years of colour. Ideal for peat-free composts in the ground or in large 40–50 litre containers, it supports a visually balanced, sustainable front garden while leaving you time to enjoy its fragrance rather than constant chores.
The Prince in full bloom, with richly coloured double flowers.
Closed bud of The Prince with a deep ruby-red, velvety finish.
Usage options
Target area
Reasoning
Compact London front garden specimen
The Prince’s modest height and bushy habit create a strong focal point without dominating a narrow terrace frontage, giving structure around steps or railings while remaining manageable for occasional pruning and deadheading, particularly suited to the busy urban homeowner beginner
Low romantic hedge along a path
Planted at about 55 cm apart, plants knit into a low, velvety wall of deep crimson to purple rosettes, defining paths or driveways and providing repeat colour across the season with only moderate trimming and tidying, appealing to those seeking soft, traditional structure homeowner
Mixed shrub and perennial border
Its rich crimson-red blends well with softer grasses, lavender and nepeta, and the rosette form adds textural contrast among simpler flowers while medium care needs mean you can rely on seasonal performance without constant attention, ideal for relaxed, naturalistic borders hobby-gardener
Feature rose in a large container
In a 40–50 litre pot with peat-free compost and steady moisture, this English shrub rose forms a dense, upright bush with showy, scented blooms close to seating areas, yet remains easy to water and feed on a balcony or paved front, convenient for space-limited gardeners urban-resident
Cut-flower harvest from the home garden
Long-stemmed, solitary blooms with over 40 petals make sumptuous, long-lasting indoor arrangements; the very strong, classic old-rose scent perfumes small rooms, allowing you to pick generously through summer while the plant regrows robustly from its own-root base flower-lover
Wind-exposed, rain-battered street planting
A sturdy, moderately dense framework and medium disease resistance suit typical British showers and breezy corners, especially where sustainable planting has to cope gracefully with frequent rain and shifting light in compact front gardens along weather-beaten urban streets sustainability-minded
Long-term structural planting in family gardens
The own-root form builds a durable, non-grafted shrub less prone to suckering, regenerating well from the base after pruning or winter damage, so the rose keeps its ornamental value over many years with simple, once-a-year shaping and light ongoing care time-poor
Evening seating and fragrance corner
With very strong perfume detectable from a distance, this variety excels near benches or patios where you can appreciate its old-rose character in still evening air after rain, requiring only moderate upkeep for a reliably scented, calming focus to the space fragrance-seeker
Styling ideas
Velvet-entrance – Frame a narrow front step with two container-grown plants in 50 litre pots, underplanting with trailing thyme for softness – ideal for urban residents wanting maximum effect from minimal space
Crimson-ribbon – Create a low, gently curving hedge along a path, interspersed with pockets of lavender and catmint for a romantic, fragrant walk – suited to families seeking welcoming front gardens
Evening-nook – Position near a small bench with soft grasses and white perennials so the rich blooms glow at dusk while scent fills the air – perfect for busy professionals unwinding after work
Cottage-mix – Combine with gypsophila, clematis and informal perennials in a mixed border to echo traditional cottage gardens in a modern plot – for hobby gardeners who enjoy relaxed, naturalistic schemes
Balcony-bouquet – Grow a single shrub in a large, stable container with peat-free compost and good drainage, clipping a few stems for indoor vases – aimed at flat dwellers wanting real roses, not annual bedding
Technical cultivar profile
Property
Data
Name and registration
English shrub rose from the English Rose Collection, registered as AUSvelvet, marketed as The Prince; a romantic crimson-red Austin rose classified in the shrub and modern romantic rose groups.
Origin and breeding
Bred in the United Kingdom by David Charles Howard Austin around 1990 from ‘Lilian Austin’ × ‘The Squire’; registered in 1992 and introduced later by David Austin Roses Limited.
Awards and recognition
Recognised in several American rose shows as a Modern Shrub Rose between 1999 and 2000, including Augusta, Watauga Valley, Greater Rochester and Pacific Southwest District events.
Growth and structural characteristics
Bushy shrub, 80–130 cm tall and 70–120 cm wide, with moderately dense, matt dark green foliage and numerous prickles; spent blooms self-clean moderately and usually benefit from regular deadheading.
Flower morphology
Large, solitary, very double rosette blooms with more than 40 petals; remontant, producing an abundant second flush, making it suitable for cutting and for repeat flower display through the season.
Colour data and phenology
Velvety deep crimson-red opening shade, ARS code DR, RHS 60A outer and 61B inner; colour deepens towards royal purple as blooms age, with only slight lightening in strong sunlight and generally good retention.
Fragrance and aroma
Very strong, classic old-rose perfume that is noticeable from a distance, lending a luxurious, traditional scent profile particularly effective near paths, windows or seating areas where air movement is gentle.
Hip characteristics
Hip set is generally sparse due to the very double flowers; small, spherical, orange-red hips 6–10 mm in diameter may form occasionally, adding subtle late-season interest without heavy fruiting.
Resistance and winter hardiness
Rated RHS H7, hardy to about −26 to −23 °C and suitable for USDA zone 5b; medium resistance to black spot, mildew and rust, requiring routine but not intensive disease monitoring and care.
Horticultural recommendations
Best in full sun with regular watering and fertile, well-drained soil; plant 65 cm apart for borders or 55 cm for hedging, with 2.4–2.7 plants/m² for massed schemes and occasional pest and disease checks.
The Prince (AUSvelvet) offers compact structure, sumptuous repeat flowering and powerful fragrance on a long-lived own-root shrub; a thoughtful choice if you would like a richly coloured, enduring feature rose.
Detailed product attributes
Product Identification Data
Product Name:
AUSVELVET – crimson-red English rose - Austin
Product Type:
eleanorROSE® ORIGINAL - 2-litre own-root potted rose
Competition and Show Awards:
Modern Shrub Rose – Augusta Rose Society Show (1999); Modern Shrub Rose – Watauga Valley Rose Society Show (1999); Modern Shrub Rose – Greater Rochester Rose Society Show (2000); Modern Shrub Rose – Pacific Southwest District Show (2000); Modern Shrub Ros
Hip Comment:
Rose‑hip formation is expected to be limited due to the double flowers; occasionally small, spherical, orange‑red hips 6–10 mm in diameter may form.
Our product is a rose grown with pharmaROSA®’s unique cultivation technology!
2-litre, own-root, potted rose.
With a shoot system appropriate to the season.
With a root system that thoroughly permeates the growing medium.
Quality compliant with the requirements of the E.N.A. (European Nurserystock Association).
Supplied in unique packaging that prevents damage.
Can be planted during frost-free periods.
True-to-variety rose bush with a unique identifier.
The pharmaROSA® own-root potted rose is a well-rooted plant that supports reliable establishment when planted and cared for properly, so it can be planted whenever the soil is not frozen.
Crop overview: several varieties and growth stages in a short crop section.Shoot system: intensive growth of fresh basal shoots on a young plant.Root system: demonstration of a vigorous root system permeating the growing medium, by removing the pot.Balance: mature plant with root system and shoots in harmony with each other.
Information about the videos
The video series is not a “seasonal showcase”; it illustrates the essence of pharmaROSA® own-root cultivation in a tangible way: how the plant is built up, what the root system is like and how the shoot system regenerates. The recordings were therefore made at different times and with plants at various stages of development, so mixed foliage levels and differing stages of growth may appear in the videos. They are not a ‘sample’ of the batch dispatched, but a visual explanation of how the technology works. The current condition of the rose available to order — typical for the given period and similar to what you can expect to receive in the parcel — is shown in the upper part of the product page.
Pages for private customers Garden roses for the family garden, with minimal care → ORIGINAL® Premium garden roses – instant impact, a truly showpiece garden → EXTRA® Pages for professionals and private customers Roses for public spaces – large areas, sustainable maintenance → NATURAL® Roses for projects – hedge and row planting, fast implementation → RAPID® For professional partners only Production – propagation material for garden roses, wholesale → NEONATAL®
Company details
PharmaRosa Ltd. Company registration number: 01-09-717479 VAT number: 13075314-2-43 Plant health registration no.: HU130721 Bank account (IBAN): HU85117631891388688400000000 BIC (SWIFT): OTPVHUHB Bank name: OTP Bank Nyrt.
