Flowerbed rose

90-185-1
90-185-2

Aoi

Flowerbed rose

- – Keiji Kunieda

Delicate, cool lavender‑lilac shade with a pinkish‑purple tone. - flowerbed floribunda rose - mild, pleasantly noticeable-scented rose - delicate rose character

– Romantic lavender‑lilac, softly changing tones.
– Very double, cupped blooms in generous clusters.
– Compact, bushy habit for beds and borders.
– Almost thornless stems, easy to handle.
– Good heat and drought tolerance when established.
Special feature: Mild, pleasantly noticeable classic rose fragrance adds charm to borders and as cut flowers.
Continuous stock – Variety guarantee
Aoi
eleanorROSE® ORIGINAL 2-litre own-root potted rose
24,90 £
Unfortunately, we are currently unable to ship to the United Kingdom; we only deliver to countries within the European Union. For more information, please contact us!
4.5 (6646)
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AOI – pink-lilac shaded bedding floribunda rose – Kunieda

Step off the pavement into a softly coloured front garden where lavender blooms of AOI hover above neat, bushy growth, handling breezy, damp weather and coastal showers with reassuring ease; this compact floribunda offers balance between delicacy of flower and practical performance in a typical London terrace plot, thriving in mixed borders or generous containers, and settling in reliably as roots, then shoots, then full display build across three seasons; its almost thornless stems make maintenance simpler in narrow paths and small family spaces, while own‑root robustness supports a long-lived structure, gentle fragrance, predictable repeat flowering, and quietly sustainable garden rhythm for years to come.


Usage options

Target area Reasoning
Front-garden feature beside a pathway Compact, bushy growth and medium height keep AOI tidy along narrow front paths, while its pastel lavender-lilac blooms repeat through the season for consistent kerb appeal with minimal shaping, reassuring for the beginner.
Rainwater-friendly urban bed on heavy clay AOI’s own-root form settles steadily into improved clay soil, responding well where drainage is managed with grit and compost, so its long-lived framework copes reliably with frequent wet spells and breezy, rain-lashed days for the urbanite.
Medium to large container (40–50 litres or more) Grown in a generous peat-free container, AOI’s modest spread and upright habit suit small terraces; regular watering with saved rainwater and light feeding support repeat flushes without complex pruning for the balcony-owner.
Low, almost thornless family border Nearly thornless stems make this rose easier around children and pets, and its structured, bushy habit forms a reliable low hedge or edging, needing only occasional deadheading to look cared-for by the family-gardener.
Cut-flower corner in a small garden Medium, cupped, very double blooms hold their cool lavender-pink tones well for cutting; planting a few together provides regular stems in season so you can enjoy subtle, mild fragrance indoors as a home-decorator.
Long-term, own-root specimen rose As an own-root plant, AOI develops a stable framework that can regenerate from the base after winter or pruning, giving a dependable, long-lived presence with fewer replacement costs for the planner.
Part-shaded terrace or east-facing garden AOI tolerates partial shade, where cooler aspects help preserve its lavender-lilac colouring and reduce fading, allowing a refined, “girly” palette even in less-than-ideal sun for the town-dweller.
Structured, easy-care flowerbed composition Its predictable 70–90 cm height, neat 35–55 cm spread and remontant flowering make AOI a straightforward choice for simple, repeatable planting patterns that still feel romantic to the time-poor.

Styling ideas

  • Terrace-Romance – Group AOI in a 50-litre pot with trailing nepeta for lavender-on-lilac softness along a London terrace step – ideal for the style-conscious urban gardener.
  • Girly-Border – Weave AOI through a low front border with Scabiosa caucasica and pale pink salvias for a pastel, feminine look – perfect for families wanting gentle colour.
  • Pathway-Edge – Plant a short run of AOI beside a narrow path where its compact, almost thornless habit stays neat – suited to busy homeowners who prefer low-effort trimming.
  • Cutting-Nook – Create a small cutting strip with three AOI roses and airy Physostegia ‘Rosea’ to harvest soft-toned stems all summer – attractive for hobby florists.
  • Clay-Garden – Position AOI in an improved clay bed with added grit, pairing with drought-tolerant lavender for colour and structure – helpful for gardeners on heavy soils.

Technical cultivar profile
Property Data
Name and registration AOI – pink-lilac shaded bedding floribunda rose – Kunieda; flowerbed floribunda rose in the Bed rose commercial group, verified cultivar authenticity and premium gold quality rating for reliable garden performance.
Origin and breeding Bred by Keiji Kunieda at Rose Farm Keiji, Shiga Prefecture, Japan; introduced and registered in 2007 with parentage not recorded, reflecting contemporary Japanese breeding for refined pastel garden roses.
Growth and structural characteristics Bushy floribunda, around 70–90 cm high and 35–55 cm wide, with sparse, slightly glossy mid-green foliage and almost thornless stems; clusters of flowers on a compact, manageable framework suited to small gardens.
Flower morphology Medium-sized, cupped, very double blooms with over 40 petals borne in clusters; remontant habit with a particularly generous second flush, some spent blooms requiring manual deadheading to keep plants tidy.
Colour data and phenology Cool lavender-lilac with pinkish-purple tones; buds dull lilac-pink, opening pastel and deepening in cooler weather, lightly paling in strong sun; moderate colour retention gives gently shifting shades through each flush.
Fragrance and aroma Mild but pleasantly noticeable rose fragrance, delicate rather than overpowering, contributing a subtle scented presence along paths or in cut arrangements without dominating nearby planting or seating areas.
Hip characteristics Occasional spherical orange-red hips, 8–12 mm across, may develop after flowering if not deadheaded; modest ornamental value, allowing either a clean look or light autumn interest depending on maintenance choices.
Resistance and winter hardiness Hardy to approximately −21 to −18 °C (RHS H7; Swedish Zone 3; USDA 6b); tolerates heat with watering in dry spells, but shows moderate susceptibility to powdery mildew and black spot and high susceptibility to rust.
Horticultural recommendations Best in well-drained, enriched garden soil or large containers; tolerates partial shade; space 25–50 cm depending on use; requires regular plant-protection treatments where fungal pressure is high, plus routine deadheading.

AOI – pink-lilac shaded bedding floribunda rose – Kunieda offers compact structure, repeat flowering and gentle fragrance on a resilient own-root plant, making it a thoughtful choice for long-term, low-fuss front gardens.

Detailed product attributes

Product Identification Data

Product Name: AOI – pink-lilac shaded bedding floribunda rose - Kunieda
Product Type: eleanorROSE® ORIGINAL - 2-litre own-root potted rose
Cultivar Authenticity: Verified:04.11.2025
Cultivar Quality Rating: premium gold
Item Number: [1535] 90-185 (14.02.2026) eleanorrose.co.uk

Name and Registration

Meaning of Cultivar Name: The word "Aoi" is the Japanese name for hollyhock and also the forename of the breeder’s granddaughter, after whom the cultivar was named.
Current Trade Name: Aoi Flowerbed rose Kunieda
Rose Group: Floribunda
Commercial Type: flowerbed floribunda rose
Commercial Group: Bed rose
Exhibition Category: cut flower; shrub rose
Collection: Flowerbed rose

Origin and Breeding

Initial Distributor: Rose Farm Keiji (Japan)
Introduction Year: 2007 (Japan)
Breeder: Keiji Kunieda
Breeding Company / Institution: Rose Farm Keiji (Shiga Prefecture, Japan)
Breeding Year: Japan, 2007
Parentage: unknown

Growth and Structural Characteristics

Height: 2.3-3ft (70-90 cm)
Spread: 1.1-1.8ft (35-55 cm)
Growth Habit: bushy
Foliage: The variety has sparse foliage; its leaves are slightly glossy and mid-green in colour.
Prickliness: almost thornless
Self-Cleaning Description: Some of the spent flowers remain on the plant and require subsequent cleaning.
Self-Cleaning Intensity: Self-cleaning medium

Flower Morphology

Flower Fullness: very double-flowered
Flower Size: M (1,5-2,75 in)
Inflorescence Type: clustered
Colour Code: ARS code: m RHS code: 76C (outer), 75D (inner)
Repeat Flowering: Remontant, with a plentiful second flowering.

Colour Data and Phenology

Colour: pink - lilac shade
Flower Colour Description: Delicate, cool lavender‑lilac shade with a pinkish‑purple tone.
Closed Bud: Dull lilac-pink with a slight greyish overlay.
Newly Opened Flower: Pastel lavender-lilac, with a moderate pink flush at the centre.
Full Bloom: Moderately intense lavender purple, fading towards the petal edges.
Before Fading: Fading, silvery-lilac in shade.
Colour Fading Description: In strong sunlight it lightens slightly; in cooler conditions it remains a deeper shade.

Fragrance and Aroma

Fragrance Strength: mild, pleasantly noticeable-scented rose
Fragrance Character: delicate rose character
Pollinator Attraction: Very double (40+ petals) flowers attract pollinators only to a limited extent because the fully double flower form conceals the stamens and reduces access to pollen and nectar.
Pollinator-Friendly Rating: Its heavily double flowers enclose the stamens, making it primarily an ornamental variety.

Hip Characteristics

Hip Shape: spherical
Hip Colour: orange-red
Hip Comment: Occasionally produced, 8–12 mm in diameter, spherical orange-red rose hips.

Resistance and Hardiness

Hardiness (°C): -21–-18 °C
Heat and Drought Tolerance Description: Tolerates heat well; requires watering during prolonged dry periods.
Disease Resistance: sensitive
  • powdery mildew – moderately susceptible
  • black spot – moderately susceptible
  • rust – highly susceptible

Horticultural Recommendations

Recommended Planting Distance: for mass planting 30 cm, for hedging 25 cm, as a specimen 50 cm
Planting Density: square planting 10 plants/m², hexagonal arrangement 12 plants/m²
Partial Shade Tolerance: suitable for partial shade
Maintenance Requirement: Maintenance requirement high; requires regular plant-protection treatments due to low disease tolerance.
Primary Uses: flower border, solitary specimen, cut flower

Comments

Strengths: Continuous stock – Variety guarantee
Companion Plants: Scabiosa caucasica - Caucasian scabious
Physostegia virginiana 'Rosea' - Obedient plant 'Rosea'
Lythrum salicaria - Purple loosestrife
Comment: -
AOI – pink-lilac shaded bedding floribunda rose - Kunieda
Delicate, cool lavender‑lilac shade with a pinkish‑purple tone. - flowerbed floribunda rose - mild, pleasantly noticeable-scented rose - delicate rose character
Rose Shopping Online - pink - lilac shade - Aoi - flowerbed floribunda rose - (2.3-3ft (70-90 cm))
Inflorescence: clustered Height: 2.3-3ft (70-90 cm) Flower shape: cup Winter hardiness: 6b pink - lilac shade - Rose Farm Keiji (Japan) flowerbed floribunda rose - Flower size: M (1,5-2,75 in) Flower size: M (1,5-2,75 in) - Height: 2.3-3ft (70-90 cm) Height: 2.3-3ft (70-90 cm) - Flower fullness: very double-flowered Aoi - Roses in the garden | eleanorROSE® Original - premium gold Keiji Kunieda

We showcase the external appearance of the roses available for online purchase from our webshop.


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Information

In what condition do we send the rose from our online webshop?

Let us ask ourselves the question: What would I like to use the rose for?
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Care guide

Our product is a rose grown with pharmaROSA®’s unique cultivation technology!

2-litre, own-root, potted rose.
With a shoot system appropriate to the season.
With a root system that thoroughly permeates the growing medium.
Quality compliant with the requirements of the E.N.A. (European Nurserystock Association).
Supplied in unique packaging that prevents damage.
Can be planted during frost-free periods.
True-to-variety rose bush with a unique identifier.

The pharmaROSA® own-root potted rose is a well-rooted plant that supports reliable establishment when planted and cared for properly, so it can be planted whenever the soil is not frozen.


Crop overview: several varieties and growth stages in a short crop section.
Shoot system: intensive growth of fresh basal shoots on a young plant.
Root system: demonstration of a vigorous root system permeating the growing medium, by removing the pot.
Balance: mature plant with root system and shoots in harmony with each other.

Information about the videos
The video series is not a “seasonal showcase”; it illustrates the essence of pharmaROSA® own-root cultivation in a tangible way: how the plant is built up, what the root system is like and how the shoot system regenerates. The recordings were therefore made at different times and with plants at various stages of development, so mixed foliage levels and differing stages of growth may appear in the videos. They are not a ‘sample’ of the batch dispatched, but a visual explanation of how the technology works. The current condition of the rose available to order — typical for the given period and similar to what you can expect to receive in the parcel — is shown in the upper part of the product page.

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Product types

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Garden roses for the family garden, with minimal care  → ORIGINAL®
Premium garden roses – instant impact, a truly showpiece garden  → EXTRA®
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Roses for public spaces – large areas, sustainable maintenance  → NATURAL®
Roses for projects – hedge and row planting, fast implementation  → RAPID®
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Company details

PharmaRosa Ltd.
Company registration number: 01-09-717479
VAT number: 13075314-2-43
Plant health registration no.: HU130721
Bank account (IBAN):
HU85117631891388688400000000
BIC (SWIFT): OTPVHUHB
Bank name: OTP Bank Nyrt.