Flowerbed rose

80-001-1
80-001-2

Allure™

Winterjewel®

BOZalluwin – Biljana Božanić Tanjga

Pastel, soft pink-toned petals with a delicate whitish sheen at the centre. - floribunda bedding rose - light, restrained-scented rose - fresh, fruity

– Soft pastel light-pink rosette blooms.
– Very full, cluster-flowered bedding display.
– Bushy, compact habit for neat borders.
– Extremely winter-hardy down to −37 °C.
– Long-lived variety for permanent plantings.
Special feature: Light fruity fragrance adds a subtle, refined note to beds and edging.
Responsible plant selection – Long lifespan
Allure™
eleanorROSE® ORIGINAL 2-litre own-root potted rose
20,30 £
Unfortunately, we are currently unable to ship to the United Kingdom; we only deliver to countries within the European Union. For more information, please contact us!
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ALLURE™ – light pink bedding floribunda rose - Tanjga

In a compact London front garden or balcony, ALLURE™ offers a quietly reliable way to introduce pastel romance without demanding constant attention: its bushy outline and rosette blooms bring visual balance, while own‑root planting promises long-term stability and graceful ageing in family gardens. This floribunda shrub flowers generously in waves, its light, fruity fragrance drifting over paving after rain and suiting relaxed, rainwater-aware planting where careful soil preparation gently improves heavy clay and helps excess moisture drain away. Over time, your 2‑litre plant settles in for enduring structure and predictable height, with neat clusters of pastel flowers that soften brick, gravel and hedge edges. Once rooted, its cold‑hardy framework withstands British winters, while the compact habit fits narrow beds, low hedging and larger containers, supporting calm, sustainable design choices for years to come.


Usage options

Target area Reasoning
Compact front-garden bed The naturally bushy, medium-height habit forms a tidy, low hedge or edging that reads clearly from the pavement without overwhelming a narrow London terrace plot, giving reliable, well-defined structure for busy householders who prefer straightforward upkeep for the beginner gardener
Soft pastel focal point Full, rosette-shaped blooms in gentle, even pastel pink create an immediate romantic focus in small borders, softening hard lines around paths or bin stores and pairing beautifully with whites and silvers to deliver a composed, feminine look for the urban romantic
Season-long colour corridor Remontant flowering provides an early flush followed by a generous second wave, so even a short front-garden path can feel quietly animated from summer onwards, rewarding minimal care with multiple displays that appeal to the time-poor owner
Cold-exposed street frontage Excellent frost hardiness and a resilient shrub framework mean the plant copes well with exposed, wind‑prone front gardens and roadside microclimates, preserving shape and flowering potential year after year for the long-term planner
Rain-aware, heavy soil planting Suited to careful planting in improved heavy clay or moisture-retentive urban soils, where good structure and drainage help it settle predictably, supporting rainwater-conscious beds that handle frequent downpours yet stay manageable for the sustainability-minded
Own-root longevity in family plots Being supplied on its own roots, the shrub develops steadily, with roots establishing in year one, stronger shoots and shape building in year two, and full ornamental value by year three, offering stable replacement growth for the value-conscious buyer
Container on balcony or patio Its compact spread and height suit planting into a 40–50 litre pot with peat-free compost, where its rounded outline and pastel blooms feel refined but not fussy, ideal beside a small seating area for the balcony dweller
Low-maintenance structural pairing When combined with clipped dwarf yew or other evergreens, the dense foliage and neat flower clusters add a soft layer of seasonal interest above permanent green bones, supporting a simple, repeatable layout for the design-conscious novice

Styling ideas

  • Pastel-Edged Path – Line a narrow terrace path with ALLURE™ at 30 cm intervals, underplanted with low Nepeta to blur edges and scent the air – ideal for townhouse owners wanting gentle structure.
  • Balcony Jewel – Plant one or three roses in a single 50 litre container with trailing thyme to spill over the rim, creating a compact “mini-border” – perfect for balcony gardeners with limited floor space.
  • Soft Hedge Ribbon – Use closer 25 cm spacing to form a low, pastel flowering hedge in front of Taxus or box alternatives, giving a feminine veil of colour – suitable for those restoring traditional frontage.
  • Rain-Garden Accent – In a free-draining, improved clay bed that receives roof run-off, combine with Perovskia and ornamental grasses for airy contrast – appealing to sustainable gardeners managing heavy soils.
  • Romantic Corner – Group three plants in a triangle with Hydrangea ‘Annabelle’ behind and lavender at the front for a soft pink-and-cream nook – ideal for beginners seeking an easy, cohesive palette.

Technical cultivar profile
Characteristic Data
Name and registration Floribunda, medium shrub in the Winterjewel® collection, registered as BOZalluwin and marketed as Allure™ Winterjewel® BOZalluwin, a light pink floribunda bedding rose for beds and small-scale structural planting.
Origin and breeding Bred by Biljana Božanić Tanjga for PhenoGeno Roses in Serbia, with parentage undisclosed; introduced and registered in 2016 as a modern shrub floribunda suited to cooler European climates and compact garden spaces.
Growth and structural characteristics Compact, bushy shrub to 40–55 cm high and wide, with dense, mid-green slightly glossy foliage and moderate prickliness, forming a rounded, low mound suitable for edging, small hedges and container displays.
Flower morphology Very full, rosette-shaped clusters of medium-sized blooms, 40+ petals, borne in floribunda fashion with good remontancy and a generous second flush, offering abundant, textural flower heads across the season.
Colour data and phenology Light pastel pink with candy-pink hints in bud, softening to even milky pink at full bloom, then fading towards whitish pink with a slight creamy cast, producing a consistently gentle, romantic colour effect.
Fragrance and aroma Light, fresh, fruity scent best appreciated close-up or in still conditions; primarily selected as an ornamental variety where visual impact and form take precedence over strong perfume or cutting performance.
Hip characteristics Occasional small spherical hips, approximately 6–10 mm, in clear red RHS 43A, forming sporadically after flowering and adding modest autumn interest without significantly affecting overall flowering performance.
Resistance and winter hardiness Very hardy to around −37 to −34 °C (RHS H7, Swedish zone 6, USDA 3b), but susceptible to powdery mildew and rust and moderately prone to black spot, requiring attentive monitoring and timely protection.
Horticultural recommendations Best in sunny, well-drained soil with good air circulation; recommended spacings: 25 cm for low hedges, 30 cm for massed bedding, 50 cm as a specimen, with regular disease management to maintain foliage quality.

ALLURE™ Winterjewel® BOZalluwin offers compact structure, soft pastel flowers and reliable cold hardiness on a durable own-root framework, making it a thoughtful choice for smaller gardens and patios you wish to enjoy for many seasons.

Detailed product attributes

Product Identification Data

Product Name: ALLURE™ – light pink bedding floribunda rose - Tanjga
Product Type: eleanorROSE® ORIGINAL - 2-litre own-root potted rose
Cultivar Authenticity: Verified:09.06.2025
Cultivar Quality Rating: premium bronze
Item Number: [638] 80-001 (14.02.2026) eleanorrose.co.uk

Name and Registration

Meaning of Cultivar Name: The English word "allure" means charm, seduction and attraction.
Cultivar Synonym: Allure™ Winterjewel®; Winterjewel® Allure
Original Trade Name: Allure™ Winterjewel®
Current Trade Name: Allure™ Winterjewel® BOZalluwin
Rose Group: Floribunda, Medium shrub
Commercial Type: floribunda bedding rose
Commercial Group: Bed rose
Exhibition Category: shrub rose
Collection: Winterjewel®

Origin and Breeding

Initial Distributor: PhenoGeno Roses (Serbia)
Breeder: Biljana Božanić Tanjga
Breeding Company / Institution: PhenoGeno Roses (Serbia)
Breeding Year: -, before 2016
Parentage: unknown

Growth and Structural Characteristics

Height: 1.3-1.8ft (40-55 cm)
Spread: 1.3-1.8ft (40-55 cm)
Growth Habit: bushy
Foliage: The variety has dense foliage; the leaves have a slightly glossy surface and a mid-green shade.
Prickliness: moderately thorny
Self-Cleaning Description: No data on self-cleaning.
Self-Cleaning Intensity: No data available on self-cleaning strength.

Flower Morphology

Flower Fullness: very full-flowered
Flower Shape: rosette
Flower Size: M (1,5-2,75 in)
Inflorescence Type: cluster-flowered
Colour Code: ARS code: LPk RHS code: 65C (outer), 65D (inner)
Repeat Flowering: Remonts well, with a generous second flowering.

Colour Data and Phenology

Colour: light-pink
Flower Colour Description: Pastel, soft pink-toned petals with a delicate whitish sheen at the centre.
Closed Bud: Pale pink, with a slightly brighter shade at the tip.
Newly Opened Flower: The outer petals are a light candy-pink, with a delicate milky-pink veiling inside.
Full Bloom: Even, soft pink with a slightly lightened tinge.
Before Fading: Fading, whitish–pink hue with a barely noticeable cream colour.
Colour Fading Description: As the flower opens, the pale pink tone lightens evenly; at full bloom it is soft pink, and before fading it becomes whitish-pink with a slight creamy tint.

Fragrance and Aroma

Fragrance Strength: light, restrained-scented rose
Fragrance Character: fresh, fruity
Pollinator Attraction: Heavy double rosette blooms with inaccessible stamens mean this rose is only weakly attractive to pollinators.
Pollinator-Friendly Rating: Its very double flowers hide the stamens; primarily an ornamental variety

Hip Characteristics

Hip Shape: spherical
Hip Colour: red (RHS 43A)
Hip Comment: Occasionally produced, 6–10 mm in diameter, spherical, red (RHS 43A) rose hip.

Resistance and Hardiness

Hardiness (°C): -37–-34 °C
Heat and Drought Tolerance Description: The descriptions emphasise cold tolerance and plant health; there is no data on heat–drought tolerance.
Disease Resistance: susceptible
  • powdery mildew – very susceptible
  • black spot – moderate
  • rust – very susceptible

Horticultural Recommendations

Recommended Planting Distance: for mass planting 30 cm, for hedging 25 cm, as a specimen plant 50 cm
Planting Density: square planting 10 plants/m², hexagonal arrangement 11 plants/m²
Partial Shade Tolerance: Better suited to a sunny position
Maintenance Requirement: Maintenance requirement high; due to poor disease resistance it requires regular pest and disease control and more frequent interventions.
Primary Uses: flower bed, edging

Comments

Strengths: Responsible plant selection – Long lifespan
Companion Plants: Taxus baccata (low‑growing cultivars) - dwarf yew
Perovskia atriplicifolia - Russian sage
Hydrangea arborescens 'Annabelle' - shrub hydrangea 'Annabelle'
Comment: -
ALLURE™ – light pink bedding floribunda rose - Tanjga
Pastel, soft pink-toned petals with a delicate whitish sheen at the centre. - floribunda bedding rose - light, restrained-scented rose - fresh, fruity
Online rose order - light-pink - Allure™ - floribunda bedding rose - (1.3-1.8ft (40-55 cm))
Inflorescence: cluster-flowered Height: 1.3-1.8ft (40-55 cm) Flower shape: rosette Winter hardiness: - light-pink - PhenoGeno Roses (Serbia) floribunda bedding rose - Flower size: M (1,5-2,75 in) Flower size: M (1,5-2,75 in) - Height: 1.3-1.8ft (40-55 cm) Height: 1.3-1.8ft (40-55 cm) - Flower fullness: very full-flowered Allure™ - Roses in the garden | eleanorROSE® Original - premium bronze Biljana Božanić Tanjga

We showcase the external appearance of the roses available for online purchase from our webshop.


Which product type is right for you?


Information

In what condition do we send the rose from our online webshop?

Let us ask ourselves the question: What would I like to use the rose for?
Flower? - Location? - Screening? - Fragrance? - Height? - Breeder? - Rose hip?

Information on buying roses
Methods of payment - Delivery costs - Delivery - Complaints handling

Care guide

Our product is a rose grown with pharmaROSA®’s unique cultivation technology!

2-litre, own-root, potted rose.
With a shoot system appropriate to the season.
With a root system that thoroughly permeates the growing medium.
Quality compliant with the requirements of the E.N.A. (European Nurserystock Association).
Supplied in unique packaging that prevents damage.
Can be planted during frost-free periods.
True-to-variety rose bush with a unique identifier.

The pharmaROSA® own-root potted rose is a well-rooted plant that supports reliable establishment when planted and cared for properly, so it can be planted whenever the soil is not frozen.


Crop overview: several varieties and growth stages in a short crop section.
Shoot system: intensive growth of fresh basal shoots on a young plant.
Root system: demonstration of a vigorous root system permeating the growing medium, by removing the pot.
Balance: mature plant with root system and shoots in harmony with each other.

Information about the videos
The video series is not a “seasonal showcase”; it illustrates the essence of pharmaROSA® own-root cultivation in a tangible way: how the plant is built up, what the root system is like and how the shoot system regenerates. The recordings were therefore made at different times and with plants at various stages of development, so mixed foliage levels and differing stages of growth may appear in the videos. They are not a ‘sample’ of the batch dispatched, but a visual explanation of how the technology works. The current condition of the rose available to order — typical for the given period and similar to what you can expect to receive in the parcel — is shown in the upper part of the product page.

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Product types

Pages for private customers
Garden roses for the family garden, with minimal care  → ORIGINAL®
Premium garden roses – instant impact, a truly showpiece garden  → EXTRA®
Pages for professionals and private customers
Roses for public spaces – large areas, sustainable maintenance  → NATURAL®
Roses for projects – hedge and row planting, fast implementation  → RAPID®
For professional partners only
Production – propagation material for garden roses, wholesale  → NEONATAL®

Company details

PharmaRosa Ltd.
Company registration number: 01-09-717479
VAT number: 13075314-2-43
Plant health registration no.: HU130721
Bank account (IBAN):
HU85117631891388688400000000
BIC (SWIFT): OTPVHUHB
Bank name: OTP Bank Nyrt.